TLDR
- Fight Fight Fight LLC plans to raise one billion dollars for a new digital asset treasury.
- The company is led by Bill Zanker, who is a longtime associate of Donald Trump.
- The treasury will manage and accumulate digital assets linked to the TRUMP meme coin.
- The TRUMP meme coin has dropped nearly ninety percent from its all-time high.
- A private dinner was organized between Trump and top TRUMP coin holders to boost interest.
- The firm canceled its Trump-branded crypto wallet project due to a business dispute.
Developers behind the TRUMP meme coin are pursuing a new funding round worth up to $1 billion. Fight Fight Fight LLC, the entity issuing the token, plans to establish a digital asset treasury. The initiative aims to consolidate and manage Trump-linked crypto assets under a single structure.
TRUMP Meme Coin Fund Plans Gain Momentum
Fight Fight Fight LLC seeks to raise at least $200 million as an initial target. Sources told Bloomberg the final goal may increase depending on investor interest. If successful, the firm could aim as high as $1 billion.
The company is led by Bill Zanker, a longtime associate and supporter of Donald Trump, as well as a backer of the TRUMP meme coin. Zanker intends to revive enthusiasm around the coin through strategic asset management. Plans for the treasury are still being developed and may change in response to market shifts.
Zanker reportedly believes the treasury will stabilize the coin’s volatility. “It’s a crucial move to build investor trust,” he told associates privately, sources said. The coin has lost significant value since its launch peak.
Private Efforts and Disputes Shape Token’s Future
Earlier this year, Zanker hosted a private dinner between Donald Trump and major holders of the TRUMP meme coin. The meeting was part of a broader effort to energize the community and attract attention. It aligned with the broader promotional campaign of Fight Fight Fight LLC.
The firm had also designed a Trump-branded crypto wallet. However, the project fell apart following a conflict with World Liberty Financial. The disagreement reportedly ended development after both parties failed to align on operational terms.
Despite setbacks, Zanker remains committed to the token’s long-term vision. He continues to frame recent challenges as temporary and driven by external factors. The treasury may be his next significant step in regaining credibility.
TRUMP Meme Coin Faces Market Pressure
The TRUMP meme coin currently trades at about $8, far below its all-time high of nearly $44. Competition from newer meme tokens has reduced its market share. Investor confidence has also weakened due to inconsistent project updates.
Volatility remains high for the TRUMP meme coin. Community activity has declined, while social media traction has slowed. Fight Fight Fight LLC hopes the treasury fund will bring renewed institutional interest.
Zanker is reportedly exploring partnerships to accelerate funding efforts. Strategic investors could provide key support to legitimize the asset pool. The TRUMP meme coin may rely on this momentum to recover its position.
More Crypto Treasury Companies Enter Market
Over 80 companies with digital asset treasuries have launched in 2025, according to PitchBook data. This includes various firms accumulating cryptocurrencies for long-term strategic reasons. Many aim to boost shareholder value while leveraging blockchain integrations.
On October 7, Toronto fintech Pineapple started a $100 million Injective treasury program. The firm purchased 678,000 INJ tokens for staking. It also plans to use Injective’s blockchain in its mortgage finance systems.
CleanCore Solutions revealed it holds more than 710 million Dogecoin. It plans to build a billion-DOGE treasury through partnerships with Bitstamp and House of Doge. Unrealized gains currently exceed $20 million, according to the company.
Japan-based Mobcast Holdings also announced a $10 million Solana treasury. The funds will be raised through the issuance of bonds and equity. Mobcast intends to diversify its exposure in blockchain-based entertainment products.
