TLDR
- KuCoin has officially expanded into Australia with the opening of a new headquarters in Sydney.
- James Pinch has been appointed as the managing director to lead KuCoin’s operations in Australia.
- The new office will serve as a regional hub and support roles in compliance, cybersecurity, operations, and product development.
- KuCoin plans to invest in local jobs and infrastructure as Australian demand for digital assets continues to rise.
- The Australian crypto market is projected to reach $1.2 billion in revenue by 2026, fueling KuCoin’s expansion.
KuCoin has announced its expansion into Australia, opening a new headquarters in Sydney. The move marks a significant step in the company’s global growth strategy. The new office will act as a regional hub, supporting local growth and creating new roles.
James Pinch to Lead Australian Expansion
KuCoin has named James Pinch as the managing director to lead the Australian operations. Pinch brings decades of experience in finance, fintech, and brokerage. He has previously scaled businesses focused on transparency and efficiency.
Pinch emphasized that KuCoin is committed to investing in local jobs and infrastructure. This expansion comes as Australian demand for digital assets continues to grow. The market is projected to reach $1.2 billion in revenue by 2026.
“We see great potential in Australia’s growing crypto market,” Pinch said. “This is an exciting opportunity to expand KuCoin’s presence further.”
KuCoin Partners with Adam Scott for National Marketing Campaign
As part of its local push, KuCoin has launched its first national marketing campaign in Australia. The campaign features Australian golf icon and Masters champion Adam Scott. Scott will carry a KuCoin-branded golf bag during major tournaments, including the Australian Open.
Scott expressed his support for the company, highlighting its commitment to security and long-term planning. “I’ve followed crypto for years, and KuCoin’s focus on integrity aligns with my approach to the game,” he said.
The partnership aims to enhance KuCoin’s visibility and engagement with Australian audiences. It also reinforces the company’s focus on transparency and trust within the growing Australian crypto market.
This expansion into Australia follows KuCoin’s entry into Thailand earlier this year. In Thailand, KuCoin secured a full operating license. The company was also selected to lead the government’s tokenized bond initiative, overseeing subscriptions and trading for the G-Token program.
Recently, KuCoin partnered with Refillarena to enable users to spend crypto on mobile recharges and gift cards. The company has also launched a cloud mining platform, KuMining, allowing users to mine Bitcoin, Dogecoin, and Litecoin without managing hardware.
