TLDR
- Ford stock jumped 6.9% in premarket Monday, recovering from a 7.5% drop Friday
- Ford Energy signed a five-year deal with EDF Group to supply up to 20 gigawatt-hours of battery storage systems
- Ford announced seven new vehicle models for Europe, including five passenger vehicles and two commercial models
- Ford Pro’s global paid software subscriptions hit 879,000 in Q1 2026, up 30% year-over-year
- UBS reiterated a Buy rating with a $14 price target, though it trimmed its 2027 EPS forecast by ~10%
Ford stock climbed 6.9% in premarket trading on Monday, bouncing back after a 7.5% slide on Friday. The gains were driven by two separate announcements — one with no cars involved at all.
Ford’s new energy subsidiary, Ford Energy, struck a framework deal with French utility EDF Group to sell up to 20 gigawatt-hours of battery energy storage systems over five years. Deliveries are expected to start in 2028.
Ford Energy targets utility-scale, data center, and commercial and industrial customers in the U.S. It’s an early step for a unit that only recently launched, and the EDF agreement gives it its first major commercial anchor.
On the automotive side, Ford laid out plans for seven new vehicles in Europe by the end of 2029, announced at a dealer and partner gathering in Salzburg, Austria.
Five of those are passenger vehicles: a compact Bronco-family SUV built in Valencia starting 2028, two small electric vehicles, and two crossover models. All five will offer multiple powertrain options, including hybrid and electric.
Ford Pro Expanding in Europe
The remaining two are commercial models under the Ford Pro brand. The Ranger Super Duty can carry nearly 2 tonnes and tow up to 4.5 tonnes. The Transit City is a fully electric urban van, arriving later this year with a targeted range of 254 kilometers.
Ford Pro has held the top commercial vehicle position in Europe for 11 consecutive years. The division reported 1.2 million connected customers generating around six million vehicle health signals daily.
The company also rolled out new Dealer Uptime Services for small businesses. Early pilots showed repair times cut by up to 50%, with 80% of repairs flagged before they became problems.
Software Business Picking Up Steam
Ford’s global paid software subscriptions reached 879,000 in Q1 2026, up 30% from a year earlier. Gross margins on that business exceeded 50%.
Ford is targeting software and services to make up 25% of Ford Pro’s EBIT. That’s a meaningful shift for a company still working toward profitability — Ford posted a negative EPS of $1.53 over the last 12 months.
Analysts expect that to flip this year, with a consensus EPS forecast of $1.64 for 2026.
Ford also recently extended its employee pricing promotion to all U.S. customers through July 6, covering most 2025 and 2026 Ford and Lincoln models.
In a separate development, Chinese automaker Geely has purchased part of Ford’s Almussafes plant in Valencia, Spain, with possible plans to build a Ford model there as well.
UBS kept its Buy rating on Ford stock following a tour of the company’s EV Development Center in Long Beach, California. It set a $14 price target, down from $15, citing higher commodity costs as a headwind to its 2027 earnings estimate.
Ford stock has risen 18% in May, putting it on pace for its best monthly performance since 2023.
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