TLDR
- FIFA is using the Avalanche blockchain to power a new anti-scalping ticketing system at the 2026 World Cup
- The system uses two digital tokens: a Right-to-Buy (RTB) and a Right-to-Ticket (RTT), neither of which is the actual ticket
- Over 100,000 RTBs have been issued and secondary market volume has surpassed $25 million combined
- FIFA gains better data on who attends its events, reducing reliance on third-party platforms like StubHub and SeatGeek
- Colombia leads Group K after a 3-1 win over Uzbekistan on matchday one
The 2026 FIFA World Cup is hosting one of the most watched real-world tests of blockchain technology to date. FIFA is using the Avalanche network, along with software firm Modex, to run a new ticketing system built to reduce scalping, bots, and ticket fraud.
BREAKING: FIFA is using Avalanche blockchain technology for ticketing and fan experiences.
Ava Labs President John Wu says FIFA is leveraging Avalanche for loyalty programs, ticket access, and related World Cup functionality. pic.twitter.com/Wh1ehvJE6H
— MSB Intel (@MSBIntel) June 15, 2026
The system runs on a customized Avalanche Layer-1 network called the FIFA blockchain. It introduces two new digital assets: a Right-to-Buy (RTB) and a Right-to-Ticket (RTT).
An RTB gives a fan priority access to buy a specific match ticket before it goes on general sale. Fans can buy and trade RTBs on secondary markets. When a fan is ready to buy, the RTB converts into an RTT, which is then used to complete the ticket purchase through FIFA’s existing system.
The goal is to bring secondary market activity inside FIFA’s own ecosystem, rather than letting it flow to platforms like StubHub, SeatGeek, or Vivid Seats.
Dominic Carbonaro from Ava Labs, the main developer behind Avalanche, compared the problem to what artists like Taylor Swift face. Bots flood ticket sales the moment they go live, locking out real fans and pushing prices up on resale platforms.
“It shifts where the secondary sales market takes place,” Carbonaro said.
More than 100,000 RTBs have been issued so far. Over 50,000 Club World Cup tickets have been bundled with RTBs. Secondary market volume for RTTs alone has passed $15 million, with combined RTB and RTT volume exceeding $25 million.
What FIFA Gets Out of It
Beyond cutting out scalpers, the system gives FIFA something valuable: data.
In the traditional ticketing model, FIFA has little visibility into who actually attends its matches. That information sits with third-party resale platforms. With RTBs and RTTs, FIFA can track how ticket rights change hands within its own ecosystem.
“The actual administrator of those tickets, FIFA, has no idea who the people are buying,” Carbonaro said.
The blockchain records ownership and verification, while personal data stays offchain. FIFA gets the fan relationship data without building a crypto wallet app.
World Cup Action on the Pitch
On the field, Colombia tops Group K after beating Uzbekistan 3-1 on matchday one. Portugal and DR Congo drew 1-1, leaving both teams on one point. Uzbekistan sits bottom with zero. The top two teams advance to the knockout stage.
Ava Labs says the system is designed so fans never need to know they are using blockchain at all. The ticketing interface looks like any standard consumer app.
Whether this model spreads to other tournaments will depend on how smoothly the World Cup deployment runs.
