TLDR
- BMW delivered around 1.16 million vehicles in H1 2026, down 4.2% year-on-year
- China sales collapsed 20% in H1, worsening to a 30.2% drop in Q2 alone
- Europe and the U.S. provided some relief, up 5.4% and 11.9% respectively
- Total Q2 global deliveries fell 4.9% to 590,962 vehicles
- Mercedes-Benz and Porsche also reported Q2 declines of 8% and 16%
BMW’s China problem is getting worse, not better.
Bayerische Motoren Werke AG, BMWYY
The German automaker reported a 4.2% drop in total first-half deliveries on Friday, with around 1.16 million vehicles handed over to customers between January and June 2026.
The headline figure was dragged down almost entirely by China, where sales fell 20% across the full half-year period.
BMW deliveries
🚨 BMW Q2 deliveries fall 4.9%
BMW Group delivered 590,962 vehicles in Q2 2026, down 4.9% year over year.
The decline follows a 3.5% drop in Q1, when weakness in China and the United States outweighed stronger European demand. BMW has already lowered its 2026… pic.twitter.com/qdp7iKW3ZJ
— Emmanuel – Big Tech & AI Investor (@EmmanuelInvest) July 10, 2026
In Q2 alone, China deliveries plunged 30.2% year-on-year — a sharp acceleration from the already weak first quarter.
BMW board member Jochen Goller acknowledged the difficult backdrop but pointed to brighter spots. “Despite challenges worldwide, we achieved positive sales results in the U.S. and Europe,” he said.
Those numbers do hold up. U.S. deliveries climbed 11.9% in Q2, while Europe — BMW’s largest market — rose 7.6% excluding Germany over the same period. For the full first half, European sales were up 5.4% and the Americas gained 3%.
EV Momentum Offers a Glimmer
BMW flagged some positive movement on the electric vehicle front. Fully electric vehicle sales picked up pace in Q2, boosted by the start of deliveries of the new electric iX3 model.
That’s a meaningful data point as BMW tries to push its EV lineup harder in markets where the internal combustion engine is under increasing regulatory pressure.
Still, the EV gains aren’t enough to offset the China drag at a total volume level — at least not yet.
BMW Not Alone in China Struggles
BMW isn’t the only European automaker feeling the squeeze in China.
Mercedes-Benz reported an 8% drop in Q2 deliveries. Porsche AG posted an even steeper 16% decline over the same period. Both companies flagged intensifying local competition as a key pressure point.
Chinese domestic brands have grown rapidly, eating into the market share that premium European names once held comfortably.
BMW’s Q2 global deliveries came in at 590,962 vehicles, down 4.9% on the same quarter last year.
For H1, the combined weight of China’s decline was enough to pull the group’s total below the prior year despite meaningful gains in Europe and North America.
BMW stock (BMWG) was up 0.79% in early trading on Friday following the release.
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