TLDR
- Binance.US CEO Stephen Gregory wants to reclaim 20% of the U.S. crypto exchange market after a two-year regulatory “hibernation”
- The exchange has dropped to near-zero fees, with 0% maker fees and 0.02% taker fees across 250+ spot trading pairs
- Binance.US plans to pursue licenses for derivatives, perpetual futures and prediction markets
- The SEC dropped its civil lawsuit against Binance, Binance.US and founder Changpeng Zhao in May 2025
- U.S. dollar deposits and withdrawals were restored for most states in February 2025
Binance.US is pushing to rebuild its position in the U.S. crypto market after two years of regulatory pressure that forced the exchange to scale back its services.
Binance US Plots Comeback With 20% U.S. Market Share Target
Binance US CEO Stephen Gregory said the company is restarting growth after a two-year regulatory setback and plans to reclaim about 20% of the U.S. crypto trading market. Binance US, the U.S. affiliate operating under… pic.twitter.com/IogW3KSez0
— Wu Blockchain (@WuBlockchain) July 14, 2026
CEO Stephen Gregory described the period as a “hibernation” tied to legal and regulatory issues surrounding the wider Binance brand. He said the exchange is now focused on growth.
Binance.US once held around 20% of the U.S. crypto trading market. Gregory has set that figure as the target again, putting the exchange in direct competition with Coinbase and Kraken.
Gregory said the company reached out personally to some of its largest users to ask what would bring them back to the platform.
Near-Zero Fees Drive the Comeback Strategy
Binance.US cut its fees in April, introducing 0% maker fees and taker fees of 0.02% or lower across more than 250 spot trading pairs. Some pairs carry a taker fee as low as 0.01%.
Gregory called the platform “essentially almost a no-fee exchange.” The strategy is designed to attract more orders, tighten spreads and build deeper liquidity.
The exchange is running a lean team to keep costs low. Gregory said custody services could provide an additional revenue stream alongside trading activity.
Binance.US says it is a U.S.-only entity with its own governance structure. It shares a brand name and beneficial owner with Binance.com but is licensed exclusively to serve U.S. customers.
New Products Hinge on Regulatory Approval
Gregory said Binance.US plans to apply for licenses that would allow it to offer derivatives, perpetual futures and prediction markets. Those products are not currently available on the platform.
Any expansion depends on regulatory approval. The current product lineup includes spot trading, conversion, over-the-counter services and staking. Some services are restricted depending on the user’s location.
The regulatory picture has improved for the exchange. The SEC dismissed its civil lawsuit against Binance, Binance.US and founder Changpeng Zhao in May 2025.
U.S. dollar deposits and withdrawals were restored for most supported states in February 2025, after the exchange lost access to some banking services in 2023.
Stephen Gregory took over as CEO on March 9, replacing Norman Reed, who remained as an adviser. Gregory came from a compliance background.
The exchange still faces the challenge of rebuilding market depth and customer trust. Some U.S. states remain unsupported or offer crypto-only services due to differences in state-level approvals.
Gregory said bringing more liquidity linked to the Binance brand to U.S. customers is a priority. “The best customer protection is competition,” he said.
The 20% market share target will depend on whether lower fees, new licenses and a broader product range can restore trading volumes.
