TLDR
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DDC Soars 11% on $100M Bitcoin Deal with Animoca and Bold Treasury Pivot
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DDC Taps Animoca in $100M BTC Pact, Shifts to Yield-Driven Treasury Model
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DDC Launches Bitcoin Strategy with Animoca, Stock Hits $12.41 Peak
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Food Meets Finance: DDC Eyes Digital Asset Future with BTC Partnership
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DDC and Animoca Team Up to Turn Bitcoin into a Corporate Reserve Powerhouse
DDC Enterprise Limited(DDC) surged 11.46% to $12.01 by 1:31 PM EDT after announcing a major strategic deal. The stock, flat early in the day, began a steady climb at 10:00 AM and peaked at $12.41. The sharp move followed news of a high-value agreement with Web3 firm Animoca Brands.
DDC to Manage Up to $100M in Bitcoin for Animoca Brands
DDC Enterprise signed a non-binding memorandum of understanding(MOU) with Animoca Brands for a Bitcoin-based yield strategy partnership. Under the agreement, Animoca Brands will allocate up to $100 million in Bitcoin assets to DDC. DDC will implement and manage yield-enhancing strategies while maintaining risk controls across these digital assets.
DDC Enterprise, a NYSE-listed company, announced that it has signed a $100 million Bitcoin strategic partnership with Animoca Brands. Animoca Brands will entrust up to $100 million in Bitcoin to DDC. DDC announced a $528 million financing agreement last month.…
— Wu Blockchain (@WuBlockchain) July 11, 2025
The partnership marks a strategic shift as both firms aim to maximize Bitcoin’s financial utility in corporate finance. DDC will lead the operations, offering a framework that enhances asset productivity through disciplined, technology-backed strategies. Both firms expect this to influence how public companies adopt and integrate digital assets in treasury functions.
This collaboration is structured to remain flexible, as either party may exit due to its non-binding nature. However, the scale and ambition suggest a firm commitment to execution. The partnership is expected to accelerate DDC’s broader digital asset objectives and long-term treasury plans.
Bitcoin Visionary Council Adds Strategic Depth with Industry Leader
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, will join DDC’s newly established Bitcoin Visionary Council. The council will guide DDC’s treasury initiatives and ensure alignment with current digital asset trends and governance practices. Siu brings extensive experience in blockchain technology, digital finance, and decentralized platforms.
The council will serve as a strategic advisory group focused on digital asset allocation, security, and yield performance. Its purpose is to provide insight into high-level asset strategies and industry-standard compliance. DDC will use this council to refine its Bitcoin reserves approach while enhancing transparency.
The addition of industry leadership is aimed at strengthening execution and delivering long-term value. DDC intends to integrate these insights into both operational and financial decision-making. This move is also expected to support broader adoption frameworks across the corporate sector.
DDC Positions Bitcoin at the Core of Financial Strategy
DDC continues to redefine itself by integrating Bitcoin as a principal reserve asset in its treasury model. While the company remains anchored in its global Asian food business, it is now expanding its digital finance footprint. DDC operates consumer brands like DayDayCook, Yai’s Thai, and Nona Lim across key markets.
The strategic shift aims to transform Bitcoin from a speculative asset into a structured, yield-driven corporate reserve. DDC’s objective is to merge traditional business operations with modern digital finance techniques. This combination reflects a bold move toward asset diversification and forward-looking capital management.
The company’s dual focus on food and finance places it in a unique category among public firms. It demonstrates a proactive stance on digital transformation without losing sight of its core business. DDC is establishing a replicable framework for digital asset integration in the corporate world.
