TLDR
- Rainbow will launch the RNBW token in Q4 2025 for its non-custodial crypto wallet.
- Rainbow’s wallet app is introducing real-time pricing, perps trading, and new chart features.
- The RNBW token follows MetaMask’s upcoming MASK token, signaling a trend in wallet-native tokens.
- Rainbow’s $18 million Series A funding aims to enhance user experience and wallet functionality.
Rainbow, a non-custodial crypto wallet, has announced plans to launch its native token, RNBW, by the end of 2025. This move follows MetaMask’s recent confirmation that it is also working on a native MASK token. The RNBW token will be integrated into Rainbow’s user-friendly, EVM-compatible wallet, which is designed to offer a seamless experience for crypto users.
The launch of RNBW is part of Rainbow’s broader strategy to enhance its wallet app and build a stronger ecosystem for users. The announcement comes shortly after significant updates to the wallet, including the introduction of real-time pricing, instant balance updates, and improved charting features. Rainbow aims to offer a more robust and engaging platform for its growing user base.
RNBW Token Launch Comes Amid Wallet App Improvements
Alongside the RNBW token launch, Rainbow is rolling out several new features within its wallet app. These updates include real-time pricing for crypto assets, instant updates to user balances after transactions, and new candlestick charting tools for better tracking of price movements. The wallet’s new features also include a partnership with Hyperliquid for introducing perpetual trading options.
The wallet’s upgrades and RNBW token are being introduced as part of what Rainbow calls “Phase 3” of its roadmap. The company has indicated that there are additional improvements on the way, including enhanced decentralized finance (DeFi) positions and support for more blockchain networks.
Rainbow’s focus on enhancing user experience and building out features shows its ambition to compete with leading wallet providers like MetaMask. The introduction of RNBW aims to boost user engagement, create incentives for holding and using the token, and strengthen the wallet’s ecosystem.
Rainbow’s Growing Ecosystem and Market Position
Rainbow has been establishing a strong presence in the non-custodial wallet space, which is experiencing growing competition. The wallet’s design focuses on simplicity and ease of use, making it an attractive option for users looking for a straightforward crypto wallet experience. Rainbow’s strategy has included rewarding users through a points program, which is now linked to the upcoming RNBW token launch.
In addition to its focus on user experience, Rainbow has garnered attention from investors. The wallet project raised $18 million in Series A funding in 2022, with notable backing from Alexis Ohanian’s VC fund, Seven Seven Six. This funding has helped Rainbow enhance its platform and develop the RNBW token.
As part of its long-term vision, Rainbow has continued to expand its offerings. The wallet is planning to integrate more DeFi features and support for additional blockchain networks. With the launch of RNBW, Rainbow is positioning itself as a key player in the evolving crypto wallet ecosystem, focusing on both technological innovation and user engagement.
