At the centre of AlienWP’s iGaming strategy is Alien Wise Play, a web-based player dashboard being built to help users make better-informed decisions when choosing where to play online.
The platform is designed to let players compare casinos side by side, save favourites, track bonuses, and understand licensing — all in one place. It does not operate a casino, process payments, or offer gambling advice.
A core feature of Alien Wise Play is the Wise Play Score, an independent rating system that evaluates casinos across six criteria: licensing and regulation, trust and reputation, payment options, transparency, customer support, and player protection measures.
Future versions of the platform are planned to incorporate aggregated player feedback and AI-assisted analysis, while maintaining full editorial independence.
Alien Wise Play is funded through affiliate partnerships with licensed operators. The company says this model will be clearly disclosed to users at all times.
What Sets It Apart
Most casino comparison tools are built around maximising affiliate revenue. AlienWP says Alien Wise Play is being built around the player first, with commercial relationships remaining transparent and secondary to the quality of information provided.
The Wise Play Score is designed to give players a consistent, structured way to evaluate casinos rather than relying solely on promotional material or operator-led content.
Spokesperson Quote
Oliver Dale, spokesperson for AlienWP, said:
“We have spent over a decade in digital publishing and we understand how to build content people can trust. Moving into iGaming felt like a natural next step because there is a real gap between what players need to know and what most casino websites actually tell them. Alien Wise Play is our answer to that. It is not built to push players toward the highest-paying affiliate deal — it is built to give them the clearest picture of where it is safe and worthwhile to play.”
What Comes Next
AlienWP says it will continue building out its iGaming editorial coverage throughout 2025, with the Alien Wise Play platform set to follow. The company has indicated that player feedback and community input will shape future versions of the Wise Play Score methodology.
Further details on the platform launch timeline and features are expected to be published on alienwp.com.
About AlienWP
AlienWP was founded in 2013 as a digital resources website. It is now evolving into an iGaming publishing platform covering online casino news, reviews, responsible gambling, licensing, and player safety. AlienWP is also developing Alien Wise Play, a web-based player dashboard that helps users compare casinos, track bonuses, and make safer, more informed choices. The platform uses the Wise Play Score, an independent casino rating system built around licensing, trust, transparency, and player protection.
Media Contact
Company: AlienWP
Website: https://alienwp.com
Alien Wise Play: https://alienwp.com/alien-wise-play-app/
Spokesperson: Oliver Dale
