TLDR
- Amazon is developing an AI content marketplace where publishers can sell content to AI companies, according to The Information
- AWS circulated slides grouping the marketplace with core AI tools like Bedrock and QuickSight ahead of a conference
- The initiative comes as publishers push for usage-based fees tied to how much AI companies use their content
- Microsoft launched a similar Publisher Content Marketplace last week showing publisher usage terms
- Amazon said it has “nothing specific to share” but continues innovating with publishers
Amazon is working on a new marketplace that would let publishers sell their content to artificial intelligence companies. The Information broke the news Monday.
Amazon is preparing to launch a new content marketplace where publishers will be able to license their content to AI companies. The platform will bring together companies seeking data to train AI models and publishers that produce the content these models require. pic.twitter.com/Q4gYS8VFuz
— Swipeline (@Swipeline_Media) February 10, 2026
The e-commerce giant has been talking with publishing executives about the project. Internal slides from Amazon Web Services reference the planned marketplace.
AWS shared these slides ahead of a conference scheduled for Tuesday. Two sources familiar with the discussions confirmed the marketplace plans to The Information.
The slides show AWS grouping the content marketplace alongside its main AI products. These include Bedrock and QuickSight, which publishers already use in their operations.
Publishers Push for Fair Compensation
The timing reflects growing tension between publishers and AI firms. Content creators want clear rules about how their work gets used in AI systems.
Publishers are demanding usage-based fees. They want payment models that scale with how much AI companies actually use their content.
This applies both to training AI models and generating user responses. The more an AI system relies on publisher content, the more publishers want to get paid.
An Amazon spokesperson declined to confirm specific details. They said the company has built strong publisher relationships over time.
The spokesperson added that Amazon keeps innovating in this space. But they offered no timeline or concrete plans for the marketplace.
Microsoft Launches Similar Platform
Microsoft announced its own Publisher Content Marketplace just last week. The PCM shows licensing terms that publishers set for their content.
That platform aims to standardize how AI companies access copyrighted material. It gives publishers control over usage terms and pricing.
Amazon’s planned marketplace appears to serve a similar function. It would create a centralized hub for content licensing deals.
The AWS slides suggest the marketplace fits into Amazon’s broader AI strategy. Publishers could potentially use the platform to reach multiple AI companies at once.
Content licensing has become a flashpoint in the AI industry. Many AI models train on vast amounts of web content without clear permission.
Publishers argue their journalism and creative work powers these AI systems. They want compensation when companies profit from their content.
Some publishers have sued AI companies over copyright violations. Others prefer negotiating licensing deals directly.
Amazon’s marketplace could streamline these negotiations. It might offer a standard framework for pricing and usage terms.
The project reflects AWS’s push to offer complete AI solutions. Beyond just compute power, Amazon wants to solve content licensing challenges.
No launch date has been announced for the marketplace. Amazon has not revealed which publishers might participate.
The company is holding its AWS conference Tuesday where more details could emerge.
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