TLDRs;
- Amazon invests €1 billion ($1.2B) in Belgium to enhance logistics and customer experience by 2027.
- The expansion includes new hires in Hamme and same-day delivery rollouts across the country.
- Belgian officials praise the move as a catalyst for tech innovation and SME growth.
- The investment aligns with Amazon’s broader $70B global infrastructure buildout for AI and logistics.
Amazon.com, Inc. (AMZN) shares inched higher on Wednesday following news that the e-commerce giant will invest €1 billion (US$1.2 billion) in Belgium by 2027.
The stock gained 0.72% to $223.38 in early Nasdaq trading, as investors welcomed the move as a signal of Amazon’s continued expansion and confidence in Europe’s fast-evolving logistics and e-commerce markets
Eva Faict, Amazon’s Country Manager for Belgium and the Netherlands, said the investment is aimed at “improving customer experience” through new infrastructure, enhanced delivery capabilities, and stronger support for small and medium-sized enterprises (SMEs) on the platform.
The company revealed that part of the funds will go toward expanding operations in Hamme, with new hiring drives for mechatronics specialists.
Same-Day Deliveries on the Horizon
Amazon is also gearing up to introduce same-day parcel deliveries in Belgium, potentially within the next few months. Faict confirmed that while bpost, Belgium’s postal service, remains Amazon’s primary logistics partner, the company will diversify its delivery operations to meet the growing demand for faster services.
“Same-day delivery requires significant investment in the logistics chain,” Faict said, adding that Amazon Logistics “will not do it alone.” This signals a broader hybrid delivery approach, where Amazon’s infrastructure investments complement collaborations with local and regional partners.
The initiative mirrors the company’s rapid infrastructure buildouts seen in other regions this year, including US$4.4 billion in New Zealand for AWS data centers and multibillion-dollar expansions in the U.S. and Australia.
Boost for Belgian SMEs and Tech Talent
Belgium’s federal and regional leaders hailed the investment as a major win for innovation and employment. Flemish Minister-President Matthias Diependaele described Amazon’s commitment as “recognition of our innovative strength,” particularly in robotics and mechatronics, sectors where Flanders already leads.
“This creates a flywheel effect for our entire technology sector,” Diependaele noted.
The Flemish government has heavily invested in similar high-tech clusters, and Amazon’s entry is expected to accelerate Belgium’s industrial modernization.
Federal Minister for SMEs Eléonore Simonet emphasized how Amazon’s platform empowers local entrepreneurs.
“This investment offers Belgian SMEs a chance to strengthen their market presence, scale operations, and reach millions of customers across Europe,” she said.
Since 2022, Belgian sellers have used Amazon to drive nearly 28% of their turnover through e-commerce exports.
Global Strategy, Local Impact
Amazon’s Belgium expansion forms part of a synchronized global infrastructure push focused on AI-ready logistics and data capacity. In 2025 alone, the company announced over US$70 billion in investments across the U.S., Australia, and Asia-Pacific to position its operations for the next wave of AI-powered commerce and cloud demand.
Industry analysts suggest that Belgium’s strategic location in the heart of Europe makes it an ideal logistics hub, connecting Amazon’s continental network from France to Germany and the Netherlands. The investment will not only improve last-mile delivery but also strengthen the company’s competitive edge against regional e-commerce players.
