TLDR
- Apple is testing a standalone Siri app and a new “Ask Siri” feature set to launch across all its software platforms.
- The new Siri is expected to debut at Apple’s Worldwide Developers Conference (WWDC) on June 8.
- The revamped assistant will be part of iOS 27 and macOS 27 operating systems.
- Apple has faced pressure from investors over its AI strategy and slow integration of AI into its devices.
- AAPL carries a consensus Moderate Buy rating, with an average price target of $304.66 — implying roughly 22% upside.
Apple has been quietly working on one of the bigger Siri overhauls in years. The company is testing a standalone Siri app alongside a new “Ask Siri” feature that will work across all of its software, according to a Bloomberg report published Tuesday.
BREAKING: Apple’s AI reboot this year detailed — Dedicated Siri app to rival ChatGPT; Overhauled Siri interface in the Dynamic Island with chatbot; Unified Siri and Spotlight Search; and “Ask Siri” & “Write with Siri” features. https://t.co/LG4k4U5CGB
— Mark Gurman (@markgurman) March 24, 2026
The revamp is part of Apple’s broader push to modernize its AI strategy. Siri is getting a fresh look and a more chatbot-like experience — a clear response to the pressure Apple has been feeling from analysts and investors.
The new Siri products are expected to be shown off at Apple’s annual Worldwide Developers Conference on June 8. They will ship as part of iOS 27 and macOS 27.
Apple has been slower than many of its rivals to bring conversational AI into its core products. While competitors have moved quickly, Apple has leaned on what it calls “Apple Intelligence” — without yet delivering a standout AI feature.
AAPL was trading up just 0.06% at the time of reporting, suggesting the market is taking a wait-and-see approach.
Siri Gets a Chatbot Makeover
The new Siri experience is designed to feel more like modern AI chat tools. The “Ask Siri” feature is expected to work system-wide, giving users a more consistent way to interact with the assistant regardless of which Apple app they’re in.
Wall Street has long pointed to Siri as the most logical place for Apple to bring in deeper AI capabilities. A smarter Siri could also drive a new iPhone upgrade cycle, which would be a meaningful revenue catalyst for the company.
Apple has not officially confirmed any of the details reported by Bloomberg. The people familiar with the plans asked not to be identified as the plans are private.
Analyst Sentiment on AAPL
Apple stock holds a consensus Moderate Buy rating from 24 Wall Street analysts. That’s based on 14 Buy recommendations, nine Hold ratings, and one Sell over the past three months.
The average price target sits at $304.66, which would represent around 22.35% upside from current levels.
Investors have been watching closely for any signal that Apple’s AI efforts are gaining traction. The WWDC announcement on June 8 is shaping up as a key moment for the company to show its hand.
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