TLDR
- Daily users hit 113M, up 10% YoY, boosting engagement on Bilibili.
- Q4 revenue climbs to $1.19B, led by ads and value-added services.
- Advertising revenue jumps 27% YoY on stronger products and placements.
- Net profit rises 478% to RMB514M, reflecting cost discipline success.
- Full-year 2025 sees $1.19B net profit, reversing 2024’s $1.36B loss.
Bilibili Inc. (BILI) shares climbed after the company reported strong fourth-quarter results and a sharp profit turnaround. The stock traded at $27.50, rising 3.46% during the session. The Chinese video platform also confirmed strong user growth and improving advertising revenue in 2025.
User Growth and Engagement Continue Expanding
Daily activity on Bilibili’s platform increased steadily during the final quarter of 2025. Average daily active users reached 113 million, marking a 10% year-over-year increase. Monthly active users climbed to 366 million, reflecting continued community expansion.
User engagement also strengthened during the same period. Average daily viewing time per active user reached 107 minutes. Consequently, this metric increased eight percent compared with the previous year.
The company maintained focus on long-form and community-driven content across its video ecosystem. As a result, loyal users continued spending more time within the platform. This engagement supports stronger monetization opportunities across advertising and value-added services.
Revenue Growth Driven by Advertising and Services
Total net revenue reached RMB8.32 billion, equivalent to roughly $1.19 billion, during the fourth quarter. This figure represented an 8% increase from the same quarter in 2024. Besides, advertising revenue accelerated significantly across the platform.
Advertising generated RMB3.04 billion during the quarter. Consequently, the segment recorded a strong 27% year-over-year increase. Improved advertising products and stronger placement efficiency supported the expansion.
Value-added services also contributed to overall growth. This segment produced RMB3.26 billion in quarterly revenue, rising six percent year over year. Premium memberships and digital services drove this steady increase across the platform.
Profitability Improves After Cost Discipline
Bilibili reported major improvement in profitability during the quarter. Net profit reached RMB513.9 million compared with RMB88.8 million a year earlier. Consequently, profit expanded by 478% year over year.
Gross profit also improved as revenue growth combined with stable platform operating costs. The company generated RMB3.08 billion in gross profit during the quarter. Therefore, gross margin rose slightly to 37.0%.
Operating discipline helped strengthen financial performance across the company. Total operating expenses declined three percent year over year. Hence, Bilibili produced RMB503.9 million in operating profit during the quarter.
Full-Year 2025 Results Show Strong Turnaround
Bilibili reported stronger financial performance across the full 2025 fiscal year. Total revenue reached RMB30.35 billion, reflecting 13% annual growth. Advertising revenue also climbed sharply during the same period.
The company generated RMB10.06 billion from advertising activities during 2025. This segment expanded 23% year over year due to improved monetization tools. Besides, mobile gaming revenue increased following new game launches.
Profitability improved significantly compared with the previous year. Bilibili recorded net profit of RMB1.19 billion in 2025. The company reported a RMB1.36 billion net loss during 2024.
Cash generation also strengthened as operating activities produced RMB7.15 billion in net cash flow. Meanwhile, cash reserves reached RMB24.15 billion by year end. The company also continued executing its $200 million share repurchase program during 2025.
Considering a new stock? You may want to see what’s on our watchlist first.
Our team at Knockout Stocks follows top-performing analysts and market-moving trends to spot potential winners early. We’ve identified five stocks gaining quiet attention that could be worth watching now. Create your free account to unlock the full report and get ongoing stock insights.Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
