TLDR
- Binance launched Medá in Mexico, registered as a regulated IFPE entity.
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The company plans to invest over $53 million in Mexico through 2029.
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Medá will operate independently with local oversight and autonomy.
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Binance holds authorizations in 23 global jurisdictions, including Brazil.
Crypto exchange Binance has launched a new local entity in Mexico named Medá. This new division is structured as a regulated fintech under Mexico’s Electronic Payment Funds Institution (IFPE) framework.
Announced on Monday, Medá will operate independently and focus on improving financial access through crypto-powered services. Binance has committed to investing over one billion Mexican pesos, equivalent to around $53 million, into the initiative over the next four years.
The launch of Medá aligns with Binance’s expansion strategy across Latin America, where demand for digital financial services is growing. The exchange aims to make crypto more accessible and compliant in a key market with over 125 million people.
Medá Regulated Structure and Independent Operations
According to Binance, Medá is fully regulated by Mexican financial authorities and is authorized to facilitate deposits and withdrawals in local currency. The company emphasized that Medá will operate under a separate management team to maintain autonomy.
“This independence will set a new benchmark in Mexico by implementing best practices,” Binance said in the statement, adding that the goal is to support sustainable development between traditional finance and the virtual asset sector.
Guilherme Nazar, Binance’s Regional Vice President for Latin America, noted that Medá aims to compete locally by offering user-friendly and affordable financial technology services. He stated that increased competition will benefit Mexican consumers.
Mexico as Part of Binance Global Compliance Strategy
The move into Mexico follows Binance’s broader focus on compliance and local regulation. The exchange now holds licenses or registrations across 23 jurisdictions worldwide, including France, Italy, Spain, Japan, Brazil, and Argentina.
In Mexico, the company plans to use Medá as a central point for fintech innovation in Latin America. The focus includes expanding services that allow users to transact in pesos, increasing digital payment efficiency, and reducing financial barriers.
Brazil is currently one of Binance’s most active markets, ranking fourth globally in website traffic, according to SimilarWeb data. Other top countries include South Korea, Ukraine, Vietnam, and Turkey, showing Binance’s broad international reach.
Medá Positioned to Support Financial Inclusion in Mexico
Binance stated that Medá will help deliver digital financial tools to underserved communities in Mexico while supporting fintech adoption among small businesses and individuals. This includes offering easy-to-use platforms for crypto transactions in pesos.
“Medá will provide the Mexican population with access to higher-quality financial technology services at more affordable costs,” Nazar said.
By launching a dedicated and locally regulated entity, Binance intends to build long-term trust in the Mexican market. The company said Medá is designed not just for compliance but also to expand access to modern financial services in a sustainable way.
