TLDR
- Binance.US slashes trading fees on major cryptos like BTC, ETH, and SOL to boost trading volume.
- The exchange’s fee cuts aim to regain market share amid its struggles with regulatory challenges and low volume.
- Despite lowering fees, Binance.US faces operational hurdles, including state restrictions and limited USD support.
- Binance.US hopes to compete with Coinbase and Kraken by offering lower fees and attracting more users.
In an effort to regain market share and boost trading volume, Binance.US has reduced its trading fees for more than 20 asset pairs, including major cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), Solana (SOL), and Cardano (ADA). This decision comes as the exchange struggles with low trading volumes following regulatory challenges.
The newly revised pricing structure introduces 0% maker fees and 0.01% taker fees for these major crypto pairs. Maker fees, which apply to orders that add liquidity by resting on the order book, and taker fees, which apply to orders that remove liquidity by filling existing orders, are now at historically low levels for users of Binance.US. The “Tier 0” model, which was first introduced for Bitcoin in 2022, has now been expanded to include a variety of digital assets.
A Response to Falling Market Share
Binance.US’s decision to lower trading fees comes after its market share in U.S. dollar-supporting exchange volume dropped dramatically.
As of August 2025, the exchange’s market share fell to just 0.20%, a sharp decline from the 10% it held before the U.S. Securities and Exchange Commission (SEC) filed a lawsuit against Binance and its affiliates in June 2023.
Despite the SEC dropping the case in May 2025, Binance.US has not seen a rebound in activity. In response, the exchange has reintroduced U.S. dollar deposits and withdrawals, which had been suspended for nearly two years due to the legal issues. These efforts reflect Binance.US’s desire to return to its pre-regulatory issues levels of trading volume and market presence.
Facing Operational Challenges
However, Binance.US’s path to recovery is not without significant hurdles. Despite reducing fees, the exchange continues to face operational challenges. It remains unavailable in key states such as New York, Georgia, and Texas due to ongoing efforts to secure local regulatory approvals.
In other states, such as Kansas and Wisconsin, the exchange operates with crypto-only services and does not support U.S. dollar transactions.
Binance.US is hoping that by lowering its fees, it can attract users within the available markets and compete more effectively with dominant players like Coinbase and Kraken. Both of these exchanges have maintained a strong presence in the U.S., with Coinbase holding a significant share of the market and Kraken seeing increasing activity despite regulatory scrutiny.
Binance.US Strategy to Compete
In a bid to restore user confidence and regain market share, Binance.US is positioning itself as the lowest-cost venue for cryptocurrency trading. By slashing fees to near zero, the exchange is hoping to offer a competitive advantage that will draw in new users and boost its daily trading volumes.
Despite the regulatory challenges it faces, Binance.US remains optimistic that its lower fees, combined with the return of USD services, will help it compete in a rapidly evolving market. As the company continues to adapt to the regulatory environment and user demands, it will need to balance offering low fees with ensuring compliance with U.S. laws.
The outcome of Binance.US’s efforts will be critical in determining whether fee reductions alone are enough to revive its trading activity and compete with established U.S. exchanges like Coinbase and Kraken. Only time will tell if the fee cuts, combined with strategic expansions, will lead to a significant rebound in Binance.US’s market position.
