TLDR
- BingX signs its first motorsport deal with Scuderia Ferrari HP.
- Ferrari HP partners with a crypto exchange for the first time.
- Fans will see BingX branding at Ferrari events and digital platforms.
- The partnership aligns with Ferrari HP’s approach to 2026 FIA rules.
BingX has announced a major partnership with Scuderia Ferrari HP, becoming the team’s first-ever official crypto exchange partner. The multi-year deal connects one of the top crypto exchanges with one of the most iconic names in motorsport, forming a global alliance focused on innovation, performance, and technology.
A Milestone Deal for Both Brands
BingX, a crypto exchange and Web3-AI company, has entered a multi-year partnership with Scuderia Ferrari HP. This is the first time the Formula 1 team has partnered with a crypto platform. For BingX, this is also its first official move into the world of motorsports.
Why does a crypto exchange partner with one of the most iconic names in motorsport?
For me, it comes down to mindset: precision, discipline, and a shared drive to go further.
Learn more about what this partnership with @ScuderiaFerrari means for BingX and our journey ahead.… pic.twitter.com/yvLnrI6y1d
— Vivien Lin @ BingX (@Vivien_BingX) January 19, 2026
This partnership reflects BingX’s global expansion plan. The company sees this collaboration as a key opportunity to grow its brand through high-level global sports events. According to BingX Chief Business Officer Daniel Lai, “Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. It challenges us to elevate every experience we deliver.”
Shared Values and Strategic Timing
Both BingX and Scuderia Ferrari HP focus on performance, precision, and innovation. The partnership is designed to connect those shared values while reaching broader audiences through new platforms. Scuderia Ferrari HP, a top name in motorsport, is preparing for the changes coming with the 2026 FIA regulations.
Lorenzo Giorgetti, Chief Racing Revenue Officer at Scuderia Ferrari HP, stated, “This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy.” He added that this move also supports the team’s goals to remain modern while staying connected to its heritage.
Brand Integration Across Events and Platforms
Fans of both the crypto world and motorsport will see BingX featured across various Scuderia Ferrari HP channels. The exchange will appear in events, digital content, and other branded experiences related to the team. This will help BingX increase its visibility while offering fans more interactive and tech-focused experiences.
The partnership goes beyond simple branding. It is expected to include exclusive content, experiences, and integrations aimed at engaging users around the world. The goal is to merge the global fan base of Formula 1 with the expanding digital space of crypto and Web3.
