TLDR
- BitMine expects over $400 million annual pre-tax income from its $13 billion ether holdings through staking
- The company invested $200 million in MrBeast’s Beast Industries, with the deal closing January 19, 2026
- BitMine holds 4.07 million ETH worth $13.6 billion, the largest corporate ether position globally
- Beast Industries plans to launch a DeFi-powered financial services platform with the investment funds
- BitMine faces $2.3 billion in unrealized losses on its ether purchases since July despite claimed cost savings
BitMine Immersion Technology revealed plans Thursday to generate more than $400 million in annual pre-tax income from its massive ether holdings. Chairman Thomas Lee shared the projection during the company’s shareholder meeting.
Bitmine Immersion Technologies, Inc., BMNR
The income will come primarily from staking BitMine’s 4.07 million ETH. That position is currently valued at $13.6 billion.
BitMine holds the largest corporate ether treasury in the world. The stash represents over 3.36% of ether’s total circulating supply.
Lee told investors BitMine saved approximately $400 million on recent crypto purchases. He credited investment advisory firm MOZAYXX and trader Tom DeMark for the execution strategy.
The cost savings claim comes with context. BitMine currently sits on roughly $2.3 billion in unrealized losses since starting its ETH buying program in July.
Crypto markets have experienced major swings during that period. The company maintains approximately $1 billion in cash reserves according to StrategicEtherReserve data.
MrBeast Partnership Targets Young Demographics
BitMine announced a $200 million investment in Beast Industries on the same day. The company is owned by YouTube creator MrBeast, whose real name is Jimmy Donaldson.
JUST IN: Ethereum treasury company Bitmine invests $200,000,000 in MrBeast's 'Beast Industries.' pic.twitter.com/ALkfjbMcUb
— Watcher.Guru (@WatcherGuru) January 15, 2026
The transaction is set to close by January 19, 2026. Beast Industries operates channels that reach more than 450 million subscribers across YouTube.
Those channels generate approximately 5 billion views each month. The scale ranks Beast Industries among the largest digital content operations globally.
Lee called the investment a “no-brainer” during the shareholder meeting. He predicted BitMine could see a 10x return on the deal.
“He’s the iconic content creator of our generation,” Lee said of MrBeast. He pointed to the value of connecting Ethereum to younger audiences across Gen Z, Gen Alpha and millennials.
Beast Industries CEO Jeff Housenbold outlined plans to build a financial services platform using decentralized finance technology. The company previously filed a U.S. trademark application for “MrBeast Financial.”
The trademark filing included language suggesting cryptocurrency features. The BitMine investment appears designed to accelerate those plans.
Expansion Beyond Core Holdings
The partnership gives BitMine access to demographics that traditional financial companies struggle to reach. MrBeast’s audience skews young and digitally native.
That profile matches typical cryptocurrency users. BitMine gains entry into creator economy businesses through the transaction.
The deal could include BitMine sponsoring MrBeast’s flagship show, Beast Games. The company would also secure future upside in products developed by Beast Industries.
Beast Industries has diversified beyond YouTube content. The company sells Feastables chocolate bars through retail channels and runs Beast Philanthropy for social impact projects.
Housenbold stated the investment will help Beast Industries become “the most impactful entertainment brand in the world.” The $200 million injection will fund expansion across all business lines.
BitMine is also planning to launch a mobile app. Details about the app remain limited at this time.
Lee added that BitMine intends to make “moonshot” investments in the tokenization sector. The company has stated goals to acquire 5% of all circulating ether.
The investment represents one of the largest deals between a crypto company and a content creator’s business. Few transactions in this space have reached nine figures.
Both companies expect the deal to close by January 19, 2026. The transaction pushes BitMine beyond its core cryptocurrency holdings into new business territory.
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