TLDR
- Bybit launched a B2B unit to provide custody, settlement, and tokenized products for institutions.
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Yoyee Wang is appointed as head of Bybit’s B2B unit to focus on institutional crypto services.
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Bybit’s B2B unit aims to help institutions optimize yield and collateral through tokenized real-world assets.
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Bybit’s Digital Treasury Asset service targets traditional companies wanting to allocate funds into digital assets.
Bybit, a crypto exchange, has unveiled a new business-to-business (B2B) unit designed to capture the growing institutional interest in digital assets. This division will focus on delivering advanced services such as custody, settlement, and tokenized product offerings tailored for institutional clients.
The B2B unit is a response to the increasing demand from traditional financial institutions for solutions that meet the capital efficiency and risk management standards familiar to traditional finance. Bybit aims to bridge the gap between traditional and digital finance by offering secure and compliant services, thus fostering greater institutional adoption of digital assets.
Addressing Institutional Needs: Custody and Tokenized Assets
Bybit’s B2B unit will focus on several key services, including off-exchange custody and triparty settlement models. These services allow institutions to store assets with trusted custodians, such as banks, while still maintaining live trading credit.
This model aims to reduce counterparty risk and address some of the historical challenges faced by institutional investors in the crypto space.
The new division will also support the use of tokenized real-world assets (RWAs) as collateral for trading. Institutions can now pledge tokenized assets like Treasury bills or money market funds as collateral, unlocking capital that would otherwise be idle. This development promises to optimize capital efficiency by allowing institutions to use their traditional assets in the digital asset ecosystem.
Digital Treasury Asset Solutions for Corporates
A significant offering from Bybit’s B2B unit is the Digital Treasury Asset (DTA) solution. This service targets traditional companies looking to allocate portions of their corporate treasuries into digital assets.
Bybit emphasizes that this solution will focus on security, compliance, and yield optimization, which are crucial for traditional firms venturing into the crypto space.
Yoyee Wang, the newly appointed head of Bybit’s B2B unit, expressed that the firm is building an integrated business loop that connects custody, liquidity, and yield, offering institutions a strategic edge. Wang’s leadership, supported by her extensive experience in both traditional finance and crypto, positions Bybit to play a key role in the institutional adoption of digital assets.
Bybit Institutional Strategy and Future Plans
With Yoyee Wang leading the B2B unit, Bybit is poised to strengthen its position in the institutional crypto market. Wang’s background in portfolio management and treasury at the Royal Bank of Canada and Bybit’s own global treasury makes her a key figure in the expansion of Bybit’s institutional services.
The exchange’s focus on bridging the gap between traditional finance and digital assets reflects the broader trend of institutions seeking integrated solutions that combine both worlds. Bybit’s new B2B unit is poised to play a crucial role in this transition, helping institutional players navigate the complexities of the digital asset market.
As Bybit continues to expand its offerings, it will likely continue to capture more institutional flow, leveraging its new B2B unit to meet the evolving needs of the financial industry. The launch also aligns with Bybit’s broader goal to become a significant player in the digital asset space by providing institutional-grade infrastructure and services.
