TLDR
- ARK Invest purchased 97,646 Roblox shares worth $7.17 million on February 10, 2026
- The purchase came after Roblox stock fell 2% following Australian regulatory concerns about child safety
- ARK bought 95,018 Bullish shares across multiple ETFs for $3.05 million
- ARK sold 669,600 PagerDuty shares totaling $5.24 million across ARKK and ARKW funds
- The Roblox purchase follows a previous 145,603-share buy worth $10 million the day before
Cathie Wood’s ARK Invest made major moves on February 10, 2026, with Roblox Corp as the centerpiece of its trading activity. The firm purchased 97,646 shares of the gaming platform across three ETFs. The total investment reached $7.17 million.
The purchase came at a time when Roblox stock dropped more than 2% on Tuesday. Australian regulators raised concerns about platform content and child safety issues. Officials pointed to reports that children could potentially be contacted by predators on the platform.
Despite the negative market reaction, Wood’s investment firm continued building its position. The February 10 purchase followed an even larger buy the previous day. ARK had acquired 145,603 Roblox shares worth approximately $10 million on February 9.
The timing of these purchases suggests ARK views the regulatory concerns as a temporary setback. The firm distributed the shares across its ARK Innovation ETF, ARK Next Generation Internet ETF, and ARK Fintech Innovation ETF. Each fund received portions of the total purchase.
ARK’s Broader Trading Strategy
ARK also expanded its position in Bullish on February 10. The firm purchased 95,018 shares across ARKK, ARKW, and ARKF funds. The total investment came to $3.05 million.
This purchase continues a pattern of consistent buying in Bullish shares over the past week. The repeated purchases indicate strong conviction in the cryptocurrency exchange platform. ARK has been steadily accumulating this position across multiple trading days.
On the selling side, ARK made its largest divestment in PagerDuty Inc. The firm sold 669,600 shares across its ARKK and ARKW ETFs. The total value of the sale reached $5.24 million.
The PagerDuty sale continues a pattern of reducing exposure to the incident management software company. ARK has been decreasing its position through a series of sales over previous days. The firm also sold 10,000 Pinterest shares for $201,400 across ARKW and ARKF.
Recent Roblox Performance
Roblox recently reported its fourth-quarter results for 2025. The company issued bookings guidance for 2026 that exceeded analyst expectations. The forecast came despite ongoing regulatory scrutiny in multiple markets.
Following the earnings report, several Wall Street analysts maintained Buy ratings on Roblox stock. The analyst community shows overall confidence in the company’s business model. Among 23 analysts covering the stock, 17 have issued Buy ratings.
Five analysts rate Roblox as a Hold, while only one recommends selling. The consensus rating sits at Moderate Buy. The average price target from analysts stands at $110.87.
This target implies potential upside of 54.11% from current price levels. Wood’s recent purchases align with this generally bullish analyst sentiment. Her firm has made Roblox one of its largest recent investments across multiple funds.
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