Finding media coverage when your product sits at the crossroads of cryptocurrency and online gambling has never been easy. Kooc Media is looking to change that. The UK-based PR distribution agency has launched a focused service line aimed squarely at blockchain gambling platforms, crypto casinos, Web3 betting sites and token-powered gaming projects that struggle to get published through conventional PR channels.
Kooc Media has been operating in the crypto and iGaming PR space since 2017. The new service line brings together the agency’s experience across both industries into a single offering designed for operators who sit in both camps at once.
An Industry Falling Through the Cracks
Online gambling operators face advertising restrictions across nearly every major digital platform. Crypto projects face their own set of hurdles with publishers and ad networks. A business that combines both has an even harder time getting its message out.
The result is an entire category of fast-growing companies — crypto casinos, blockchain poker rooms, decentralised betting protocols — that are largely shut out of the PR channels available to other tech startups. They cannot rely on Google Ads. Most social platforms restrict their content. And when they approach traditional PR firms, the response is often a polite decline or a campaign that produces no meaningful results.
Michelle De Gouveia, spokesperson for Kooc Media, said the problem comes down to access. “Traditional PR agencies pitch stories to editors and hope they get picked up. When your story involves crypto and gambling, most editors are not interested. We took a completely different approach years ago by building our own publications. That means we do not need anyone’s permission to publish. The client gets coverage, and they get it fast.”
Built on Owned Media
What separates Kooc Media from other agencies in this space is its publishing infrastructure. The agency owns and runs a portfolio of news websites — Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing — each with its own readership, search authority and editorial track record. These are not placeholder blogs created to sell links. They are active publications that cover crypto, fintech, technology and finance on a daily basis.
When a crypto gambling client signs up for a campaign, their press release or sponsored article is published directly on these sites. There is no pitching process, no editorial lottery and no waiting around to see if a journalist decides the story is worth covering. The content goes live, usually the same day, and the client receives a report with links to every placement.
This guaranteed publication model is the foundation of the agency’s crypto PR service and its dedicated gambling PR packages.
Wider Distribution Beyond In-House Sites
Owned media is only part of the picture. Kooc Media also distributes client content through a partner network that includes hundreds of websites and thousands of syndicated outlets. For clients who want maximum reach, premium packages include newswire distribution through major financial media channels, which can result in articles appearing on Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds.
This layered approach gives crypto gambling clients two things at once. First, they get guaranteed placements on established niche publications where crypto and gambling audiences are already active. Second, they get exposure across mainstream business and finance outlets that lend credibility and generate the kind of backlink profile that improves search engine rankings.
For a new crypto casino trying to build trust with potential players, or a blockchain betting platform raising its next round of funding, that combination of niche relevance and mainstream authority is difficult to achieve through any other single channel.
Full-Service PR Without the Overhead
Not every crypto gaming startup has a marketing department. Many are small teams focused on product development, with little time or expertise for media outreach. Kooc Media’s service is designed with this in mind. The agency handles every step of the PR process internally.
Clients provide the news — a platform launch, a new feature, a partnership announcement, a funding round — and Kooc Media’s editorial team turns it into a professionally written press release. From there, the agency manages publication, distribution and reporting. The deliverables across a typical campaign include:
- A press release drafted and edited by Kooc Media’s writers
- Publication across the agency’s owned news websites on the same day
- Distribution through partner outlets and syndicated channels
- Optional long-form sponsored content for deeper storytelling
- Homepage feature placements on network sites for extra exposure
- A full report listing every live link where the coverage appeared
There are no retainers, no long-term contracts and no dependency on external journalists agreeing to cover the story. Clients pay for a package, and the package delivers exactly what it promises.
Why Search Visibility Matters Here
In both the crypto and gambling industries, organic search is one of the most important traffic sources. Players looking for a new Bitcoin casino or a crypto sportsbook typically start with a search engine. The sites that rank on page one capture the bulk of that traffic. Everyone else fights over what is left.
Media coverage directly influences search rankings. When a press release about a crypto casino appears on a high-authority domain and links back to the operator’s website, search engines interpret that as a credibility signal. Multiple placements across different authoritative sites compound the effect. Over time, this kind of coverage can move the needle on rankings for high-value keywords like “Bitcoin casino,” “crypto betting,” “blockchain gambling” and “Web3 sportsbook.”
Kooc Media’s structure is well suited to this because it delivers both quality and breadth. The in-house sites provide relevant, niche-targeted placements. The partner network and newswire distribution add mainstream authority. The resulting backlink profile looks organic and carries weight with search algorithms, which is exactly what crypto gambling operators need in a competitive search landscape.
A Market That Keeps Expanding
Crypto gambling is not a niche anymore. Bitcoin and Ethereum are accepted at hundreds of online casinos worldwide. Stablecoins like USDT have become a preferred deposit method for many players. Provably fair technology has given blockchain-native casinos a genuine trust advantage over traditional operators. And decentralised gambling protocols, while still early, are attracting serious developer and investor interest.
Each new launch adds to the competition. Each new platform needs to find players, build a reputation and establish search visibility before the next competitor enters the market. In that environment, getting published on credible news sites is not a luxury. It is a basic operational requirement.
“Every week we hear from a new crypto casino or Web3 betting project that has tried the traditional PR route and hit a wall,” said De Gouveia. “They have a solid product, they have funding, but they cannot get media coverage because no agency they have spoken to understands their industry or has access to the right publications. That is the exact problem we solve.”
About Kooc Media
Kooc Media is a PR distribution agency founded in 2017, specialising in crypto, fintech, technology and iGaming. The company operates its own network of online news publications and partners with hundreds of additional outlets for global distribution. Services include press release creation, guaranteed media placements, newswire distribution, sponsored articles, homepage features and full campaign reporting with live links. Kooc Media serves crypto projects, blockchain startups, fintech companies, online casinos, sportsbooks and Web3 platforms.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
