TLDR
- Fold’s Bitcoin Gift Card hits stores, aiming to simplify crypto for all.
- Bitcoin goes mainstream with Fold’s gift card via Blackhawk’s network.
- Fold brings Bitcoin gifting to 400K+ stores, no wallet needed.
- Gift Bitcoin like cash—Fold’s card lands in major retail channels.
- Fold taps $300B market with easy Bitcoin gift card for everyday users.
Fold Holdings, Inc. has partnered with Blackhawk Network to bring its Bitcoin Gift Card to major U.S. digital retailers. This move positions Fold to capture a significant share of the $300 billion gift card market. The company aims to make bitcoin gifting widely accessible and easy for everyday consumers.
The Fold Bitcoin Gift Card, launched in May 2025, is now live on select platforms and foldapp.com. Fold confirmed that additional online retailers will join soon expanding consumer access further. Plans for in-store retail distribution are also underway and expected by year-end.
We’ve partnered with Blackhawk Network to massively expand access to the Fold Bitcoin Gift Card™ across 400,000+ retail and rewards touchpoints.$FLD pic.twitter.com/nnhar4DSF1
— FOLD BITCOIN (@fold_app) July 31, 2025
The partnership with Blackhawk enhances Fold’s reach through over 400,000 digital and physical retail locations. Blackhawk’s established distribution network covers major retail chains, loyalty programs, and e-commerce channels. This multi-channel rollout increases Fold’s exposure and growth potential in the mainstream payments ecosystem.
Blackhawk Network Powers Fold’s Retail Expansion
Blackhawk Network is enabling Fold to scale the Bitcoin Gift Card across one of the widest U.S. retail footprints. With a presence at over 400,000 consumer access points, BHN is a key driver in this strategy. Fold benefits from BHN’s experience in digital gift cards and branded payments.
Fold now joins Blackhawk’s vast portfolio of consumer products distributed nationwide. This positions the Bitcoin Gift Card alongside traditional retail gift options. As a result, it places bitcoin into an everyday consumer flow, not confined to niche crypto audiences.
The gift card allows users to purchase, send, and redeem bitcoin through the Fold App. It eliminates the need for technical knowledge or crypto wallets. This feature significantly lowers barriers for new users entering the Bitcoin ecosystem.
Fold Targets Wider Adoption Through Familiar Channels
Fold’s objective is to normalize Bitcoin by embedding it in everyday financial behavior. By using gift cards, consumers interact with Bitcoin through a format they already understand. This strategy simplifies adoption without relying on technical onboarding processes.
The Fold App allows gift recipients to redeem bitcoin easily and securely. Customers do not need prior crypto experience, which increases the likelihood of first-time users engaging with digital currency.
Fold’s product release reflects growing demand for practical crypto solutions. According to the Incentive Gift Card Coalition, 47% of executives see crypto gift cards gaining traction in 2025. Fold is positioning itself at the forefront of this shift in digital asset accessibility.
Bitcoin Enters the Gift Economy Through Fold’s Innovation
The Fold Bitcoin Gift Card bridges traditional payments and digital assets using a widely adopted consumer format. It enables bitcoin gifting in a way similar to any other retail gift card. This makes the asset usable in daily transactions or long-term holding.
Fold launched the product during increasing U.S. interest in Bitcoin, fueled by favorable policy signals. The timing supports the product’s mainstream push and aligns with broader adoption trends.
With strong momentum, Fold intends to expand both its digital presence and in-store retail channels. This move could transform how consumers engage with Bitcoin across the country. The partnership with Blackhawk marks a significant step in making that vision a reality.
