TLDR
- Gemini announces an XRP-themed credit card for holders, set to launch on August 19.
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XRP holders can earn up to 4% cashback through Gemini’s new credit card.
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Gemini’s launch follows a shift in its stance on XRP after Ripple’s legal win.
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The new XRP card launch has sparked debate among Gemini users and the crypto community.
Gemini has revealed its plan to launch a new XRP-themed credit card aimed at rewarding XRP holders. The exchange made the announcement through social media, with the card set to release on August 19, 2025. Gemini’s move comes after the exchange introduced an XRP rewards program earlier in March, which allowed XRP holders to earn cashback through Gemini’s existing credit card.
The card, which focuses on catering specifically to the XRP community, is expected to offer up to 4% cashback on purchases made by XRP holders. Gemini has taken a visible step in promoting the new product by placing a billboard in a busy area of Manhattan, signaling the company’s commitment to attracting more XRP users.
Gemini’s Evolving Stance on XRP
Gemini’s relationship with XRP has changed significantly over the past few years. Initially, the exchange refused to list XRP despite efforts from Ripple to incentivize the platform. At one point, Ripple even offered $1 million to Gemini to list the token.
However, after Ripple’s legal victory over the U.S. Securities and Exchange Commission (SEC) in 2025, Gemini reversed its position and listed XRP on the exchange.
Prepare your bags. pic.twitter.com/PuZPmaZXwZ
— Gemini (@Gemini) August 21, 2025
The recent launch of the XRP-centric card is part of a broader initiative to cater to the growing XRP community. This shift represents a departure from Gemini’s initial stance, with co-founder Tyler Winklevoss now actively supporting the token.
XRP Community’s Reaction and Market Impact
The announcement of the new XRP card has led to mixed reactions. Some XRP holders are excited about the potential to earn cashback while using their digital assets, seeing it as a positive development. However, there is also some skepticism among the community, with questions raised about whether the card will affect the price of XRP or significantly impact the crypto market.
Additionally, some Bitcoin-centric users of Gemini have voiced concerns about the exchange’s increased focus on XRP.
They argue that XRP, which they view as centralized, may not align with the decentralized ethos that cryptocurrencies like Bitcoin represent. Despite these criticisms, Gemini’s XRP card and rewards program aim to increase adoption and utility for XRP holders.
Gemini’s Effort to Strengthen Its Position in the Crypto Industry
The launch of the XRP rewards card and the emphasis on XRP holders is part of Gemini’s broader strategy to remain competitive in the rapidly evolving cryptocurrency space. By offering a rewards program and now a dedicated card for XRP, Gemini is working to establish itself as a key player in the digital asset industry.
As more crypto exchanges compete for dominance, Gemini’s strategy to cater to XRP holders may prove to be an effective way to boost user engagement and market share.
The company’s decision to focus on XRP is also a reflection of the broader trend of increased institutional interest in the crypto market, with companies looking for new ways to engage with digital asset users.
