TLDR
- Incention platform launches with 75,000+ users and 100,000+ AI chat sessions in first few weeks
- Platform built on Story protocol to connect AI, blockchain and Hollywood IP
- First project is Emergence sci-fi franchise from David S. Goyer
- New AI image generator feature allows fans to create and mint franchise artwork
- Platform receives positive coverage from Variety, Deadline, TechCrunch, and The Ankler
A new entertainment platform called Incention has launched, combining artificial intelligence and blockchain technology to transform how fans interact with Hollywood franchises.
The platform, which debuted in early 2025, has already attracted more than 75,000 users and facilitated over 100,000 AI-powered chat sessions.
Incention operates on the Story protocol and aims to connect artificial intelligence, blockchain technology, and traditional entertainment industry practices. The platform’s first major project is Emergence, a new science fiction franchise developed by David S. Goyer, known for his work on The Dark Knight, Blade, and Foundation.
The platform enables entertainment studios and rights holders to make their intellectual property available to creators while maintaining control through AI tools and automated licensing systems. This approach allows fans to legally expand upon existing story universes while ensuring proper rights management through smart contracts.
At the heart of Incention’s technology is Atlas, an AI co-pilot that helps users explore and interact with entertainment franchises. In the weeks following launch, Atlas has powered more than 100,000 chat sessions, allowing users to engage with the Emergence universe in new ways.
The platform has received attention from major entertainment and technology publications. Variety’s Jenny Maas described Incention as “a reimagining of how Hollywood franchises are built in the digital age.” Deadline reporter Jill Goldsmith highlighted the platform’s potential to bridge the gap between Hollywood and artificial intelligence.
TechCrunch praised Incention’s integration of blockchain technology and AI-powered storytelling capabilities. The Ankler conducted an in-depth interview with David S. Goyer, noting how the platform combines fandom, AI, and traditional IP management in a new way.
AI Image Generator
In February 2025, Incention announced a new AI-powered image generator feature. This tool allows users to create artwork based on the Emergence franchise using LoRa models. Users can generate custom profile pictures for their factions and mint their creations as digital collectibles on the blockchain.
The image generator represents Incention’s first user-generated content feature. Created artwork can be incorporated into future franchise developments, including potential podcasts or animated series, according to the company.
Chase Rosenblatt, CEO and Co-Founder of Incention, explained that the platform focuses on unlocking creative potential through various means, including AI-powered storytelling and interactive world-building. The system ensures that fan creations maintain consistency with the Emergence universe.
The platform allows these fan-created elements to become part of the larger franchise ecosystem. Characters can evolve, interact with other users, and potentially influence future story developments across different media formats.
Revenue Sharing
Incention’s approach to revenue sharing involves smart contracts that handle licensing and community engagement. Fans can contribute through familiar channels like social media, potentially earning profits from their contributions to story universes.
The platform verifies that its user base consists of real people rather than automated accounts, maintaining the authenticity of community engagement. This verification process helps ensure genuine creative contributions to the franchise.
Through the Story protocol, Incention provides tools for collaboration between creators, managing licensing agreements, and implementing revenue sharing systems. These features aim to streamline the process of expanding entertainment franchises.
The technology allows fans to engage with franchises through platforms they already use, making participation more accessible. This integration with existing social media and content creation tools helps lower barriers to entry for potential contributors.
Current engagement metrics show active participation in both the chat features and creative tools. The platform continues to roll out new features and expand its ecosystem, focusing on combining human creativity with AI collaboration.
