TLDRs;
- JPMorgan shares gain slightly as family offices show strong interest in AI-focused investments.
- Survey finds 65% of family offices prioritize AI, yet actual allocations remain largely in public equities.
- Despite interest in AI infrastructure, nearly 80% of family offices report no direct allocations.
- Investors increasingly consider data centers and gold holdings, while crypto exposure remains minimal.
JPMorgan (JPM) shares edged higher Monday following a survey revealing that artificial intelligence has become a leading investment theme among family offices worldwide. The study, conducted from May to July 2025, surveyed 333 family offices spanning 30 countries and found that 65% of respondents identify AI as a top priority for future investments.
Despite the enthusiasm, the survey highlighted a disconnect between intention and action. Most family offices have kept actual AI allocations limited, focusing largely on public equities rather than venture capital or private growth investments. More than half of those surveyed reported no exposure to AI-related venture or growth equity, underscoring a cautious approach among the ultra-wealthy.
Interest in Infrastructure Surges, But Investment Lags
While the demand for AI is clearly rising, direct investments in supporting infrastructure remain minimal. According to JPMorgan, 79% of family offices report no allocations to AI infrastructure assets, even as interest in data centers and related facilities grows.
Analysts suggest that this gap reflects both the high cost and complexity of investing in physical assets such as hyperscale data centers, power plants, and transmission lines.
One hyperscale AI data center, capable of handling massive computational workloads, can consume electricity equivalent to that of 100,000 households. As global demand for AI computing rises, these facilities are projected to significantly increase energy consumption over the next decade, creating opportunities for private investment in energy and infrastructure.
Gold Gains While Crypto Exposure Remains Low
The survey also highlighted a shift in traditional hedges and alternative assets. While cryptocurrency remains largely avoided, 89% of family offices reported no exposure, gold has seen renewed interest, particularly among those concerned about geopolitical risks.
This trend signals a selective approach to alternative investments, balancing speculative technology bets with tangible, historically stable assets.
Artificial intelligence tops the investment priority list for family offices globally, a survey from JPMorgan's private bank shows https://t.co/zJlqQIBWD6
— Bloomberg (@business) February 2, 2026
Interestingly, some family offices are using AI not just as an investment theme but as a tool to improve internal operations. Tasks such as data analytics, workflow automation, and predictive modeling are increasingly being adopted, allowing firms to extract operational value from AI without taking significant equity stakes.
The AI Investment Paradox
Despite the headline-grabbing focus on AI, experts note that the majority of family office exposure is still concentrated in public equities. This “AI investment paradox” highlights the difference between thematic interest and actual capital deployment.
Compared to surveys conducted by Goldman Sachs, which showed some family offices actively investing in cryptocurrency and AI startups, the JPMorgan survey reflects a more conservative segment of wealthy investors, many managing net worths exceeding $1 billion.
As AI continues to transform industries, the pressure on family offices to move beyond public equities may grow. Investors increasingly recognize that opportunities in data centers, power infrastructure, and other AI enablers could offer low correlation returns compared with traditional equity markets.
For JPMorgan, this ongoing thematic interest in AI infrastructure has coincided with modest gains in its stock, reflecting investor optimism in the firm’s research insights and advisory role.
Conclusion
JPMorgan’s survey underscores a growing trend: family offices are keen on AI but cautious in execution. Interest in infrastructure and operational applications is rising, yet actual investment allocations remain limited, signaling a careful, measured approach among ultra-wealthy investors.
Meanwhile, gold continues to attract attention, cryptocurrencies remain sidelined, and the firm’s stock moves modestly in response to these market insights.
Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
