TLDR
- Family offices are increasingly focusing on artificial intelligence (AI) investments as their top priority.
- A total of 65% of family offices are either investing or planning to invest in AI-related ventures.
- Only 17% of family offices see cryptocurrencies and digital assets as key investment themes.
- A staggering 89% of family offices have no exposure to cryptocurrencies, with minimal allocations in those that do.
- 72% of family offices report no exposure to gold, signaling a shift away from traditional safe-haven assets.
- Private equity and venture capital are growing in popularity as family offices seek stable investment opportunities.
Family offices are increasingly focusing on artificial intelligence (AI) investments, with many reducing their exposure to cryptocurrencies and gold. A new report from JPMorgan Private Bank reveals that 65% of family offices are prioritizing AI-related investments. In contrast, just 17% see crypto and digital assets as key investment themes. The study, conducted between May and July 2025, surveyed 333 family offices across 30 countries.
Family Offices Shift Focus to Artificial Intelligence (AI)
According to the JPMorgan 2026 Global Family Office Report, AI has become the dominant theme for many family offices. A majority of respondents, 65%, are either investing or planning to invest in AI-related ventures. This shift comes as family offices look to capitalize on the rapidly advancing technology’s potential.
Despite this surge in interest, not all family offices have entered the AI market. While many view AI as a top investment priority, some remain cautious. The data suggests that family offices are exploring both private equity and venture capital opportunities related to AI, signaling a long-term view on the sector’s growth.
Cryptocurrencies and Gold See Limited Interest
The same report highlights the stark contrast in family offices’ views on cryptocurrencies and gold. While AI captures the attention of most, only 17% prioritize crypto and digital assets in their portfolios. A staggering 89% of family offices report no exposure to cryptocurrencies, and those that do hold crypto assets maintain a minimal allocation.
Gold, often seen as a traditional safe-haven asset, also fails to draw significant interest. Around 72% of respondents indicated they have no exposure to gold, reflecting a broader shift away from traditional hedging strategies. This trend is linked to a combination of regulatory uncertainty, volatility, and broader macroeconomic concerns.
Private Equity and Venture Capital Continue to Gain Traction
Family offices are placing their trust in private equity and venture capital as they seek more stable investment avenues. These asset classes now stand out as the most preferred for future growth, with 37% of family offices planning to increase their allocations. These investments align with long-term wealth preservation goals, especially in uncertain times.
While AI and emerging technologies dominate, traditional investments like private equity offer predictability that many family offices find attractive. Growth equity and venture capital also continue to gain ground, particularly as family offices look for access to early-stage innovation in AI and other high-growth sectors.
