Kooc Media, a PR distribution agency with deep roots in the online gambling industry, is offering dedicated press release and media coverage packages built specifically for iGaming companies, online casinos, sportsbooks and betting platforms looking to grow their brand visibility through earned and owned media placements.
Since its founding in 2017, Kooc Media has developed a media network and distribution infrastructure that serves some of the most competitive industries online. The iGaming sector is one of the agency’s core focus areas, alongside crypto, fintech and technology. Through a combination of in-house news publications and a broad partner distribution network, the agency delivers guaranteed media coverage that iGaming brands can rely on.
“The online gambling industry is one of the most competitive spaces on the internet. Getting noticed takes more than just having a good product,” said Michelle De Gouveia, spokesperson for Kooc Media. “PR is one of the most effective ways for casinos, sportsbooks and betting brands to build credibility and reach new players. We’ve built our service around making that process as fast and reliable as possible.”
Why iGaming Brands Need Dedicated PR
The iGaming industry faces challenges that most other sectors do not. Advertising restrictions on platforms like Google and Facebook make it difficult for gambling brands to reach audiences through standard paid channels. Social media algorithms often suppress gambling-related content. And in many markets, regulatory requirements mean that brands need to be careful about how and where they promote themselves.
This is where PR becomes a powerful tool. A well-placed press release or sponsored article on a respected news website does not face the same restrictions as a paid ad. It builds brand authority, improves search engine visibility and puts the brand in front of readers who are actively interested in gambling, casino reviews and sports betting.
However, not every PR agency understands the iGaming space. General PR firms often struggle to place gambling-related content because many mainstream publications will not accept it. An iGaming PR agency needs relationships with publications that are open to gambling content, and ideally, direct access to sites where that content can be published without the usual gatekeeping delays.
Kooc Media solves this problem by operating its own network of news websites and maintaining a partner network that includes publications comfortable with iGaming content. This means clients get guaranteed placements rather than a list of pitches sent to editors who may never respond.
How Kooc Media’s iGaming PR Service Works
Kooc Media offers structured gambling PR packages that cover everything from single press release placements to full-scale distribution campaigns across hundreds of websites. Each package includes guaranteed publication, meaning clients know before they pay exactly what they are getting.
At the entry level, iGaming brands can secure placements across Kooc Media’s in-house publications. These include established websites such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. While several of these sites focus on finance and technology, they regularly cover the crossover between gambling, fintech and digital entertainment, making them relevant outlets for iGaming content. The full list of publications is available on the Kooc Media sites page.
For brands that need broader reach, Kooc Media provides newswire distribution that pushes press releases out to hundreds of partner websites and thousands of syndicated outlets. Depending on the package selected, placements can appear on major financial and business news platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds. This level of exposure takes an iGaming brand beyond niche gambling media and into the mainstream business press.
Every campaign includes full reporting with live links to each placement, so clients can see exactly where their content was published and measure the results.
Same-Day Distribution for Fast-Moving Brands
The iGaming industry does not slow down. New casinos launch regularly. Sportsbooks need to push promotions around major sporting events. Licensing announcements, game launches and partnership deals all have a shelf life, and coverage that arrives two weeks after the news breaks has lost most of its value.
Kooc Media’s distribution model is built for speed. Because the agency controls its own publications, press releases can be written, reviewed and published the same day. There is no waiting for a journalist to pick up the story or an editor to schedule it for next week. The content goes live when the client needs it to go live.
This same-day capability is particularly useful around major events in the sporting calendar — think World Cup fixtures, Grand Slam tennis, Premier League seasons or major boxing bouts — when sportsbooks need to be visible and timely with their messaging.
Managed PR Creation
Many iGaming companies, particularly newer brands or those operating with lean marketing teams, do not have the resources to write their own press releases and manage distribution. Kooc Media offers a fully managed service where the agency’s internal editorial team handles the entire process.
This includes drafting the press release, optimising it for relevant keywords and search engines, getting client approval and then publishing and distributing it across the selected outlets. For iGaming brands that want media coverage without the overhead of hiring PR staff or freelance writers, this managed approach provides a straightforward solution.
The agency’s writers are experienced in producing content for the gambling industry and understand the language, regulations and audience expectations that come with it. This means the content reads naturally and avoids the common mistakes that occur when general writers attempt to cover iGaming topics.
Search Engine Benefits
Beyond the immediate visibility that comes from being published on high-authority news websites, there is a longer-term benefit to consistent PR activity. Press releases and sponsored articles published on established domains carry link equity that can improve a brand’s own search engine rankings over time.
For iGaming brands competing for high-value search terms like “best online casino,” “sports betting sites” or “new sportsbook bonus,” having backlinks from respected publications is a meaningful advantage. Kooc Media’s placements are published with live links back to the client’s website, which contributes to this SEO benefit alongside the direct referral traffic the articles generate.
Serving Casinos, Sportsbooks and Betting Platforms
Kooc Media works with a wide range of iGaming clients. These include online casinos looking to promote new game launches or licensing milestones, sportsbooks announcing new markets or promotional offers, betting platforms expanding into new regions, and affiliate networks looking to raise their profile within the industry.
The agency also serves clients in the crypto space, which increasingly overlaps with iGaming as more casinos and sportsbooks adopt cryptocurrency payments and blockchain-based gaming platforms enter the market.
“Whether it’s a new crypto casino or an established sportsbook entering a new market, the PR fundamentals are the same — get the story in front of the right people, on the right websites, as quickly as possible,” said Michelle De Gouveia. “That’s what we deliver, every time.”
About Kooc Media
Kooc Media is a PR distribution agency specialising in iGaming, crypto, fintech and technology. The company operates a network of in-house news publications and partners with hundreds of media outlets to provide guaranteed press release distribution for clients worldwide. Founded in 2017 and based in the UK, the agency serves online casinos, sportsbooks, betting platforms and gambling affiliate brands across global markets.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
