In an industry where airdrops have become rife with bots and disappointment, GOAT Network has sought to chart a different course with its One Piece Project — moving away from the conventional one-time airdrop model.
This has been done because the crypto ecosystem is currently littered with projects that have invested significant resources into airdrop campaigns only to be met with immediate dumps alongside rampant community frustration.
Traditional airdrops follow a transactional approach, such that upon the completion of a specific task, users receive tokens only for them to sell them immediately.
Existing incentive models create a perverse, cyclical loop wherein bots, as well as other airdrop farmers with multiple wallets, extract value from these offerings without contributing to the ecosystem’s overall growth, thus leaving genuine users underrewarded and severely disengaged.
From transactional to transformational
Kevin Liu, co-founder and CEO of GOAT Network, recently wrote about the pending demise of these exploitable, one-time airdrop programs.
In his article, he notes that the extractive, mercenary nature of such airdrops fosters a culture of competition, rather than collaboration.
“What’s the real purpose behind points systems and airdrops?” said Liu. “I believe their core goal should be to unite the community around a shared vision. If the actions of one person on a network can help lift the rest of the community, that’s a much better path to success, and to community happiness.”
GOAT Network’s One Piece Project aims to deliver that collaborative approach cited by Liu. One Piece establishes a relationship rooted in communal objectives and long-term alignment, thus serving as a central hub for all ecosystem activities that are tailored to foster collaboration and incentivize long-term commitment.
Each stage of the One Piece Project will give users the opportunity to participate in activities on GOAT Network, and earn BTC rewards and GOAT Points every step of the way. The more transactions that occur on the network, the higher the rewards – meaning all community members benefit whenever any one community member does anything on-chain.
One Piece began last month with the Assembly stage, giving users the ability to mint a soulbound NFT that they can then level up with more experience and more rewards every time they ape into a dApp or other on-chain activity.
The next phase: One Piece Project Season One
GOAT Network today launched its alpha mainnet, opening the door for users to bridge into the network and begin experiencing the dApps that have deployed on day one. One Piece Season One launched at the same time, giving users opportunities to start racking up GOAT Points with the first cohort of three BTC dApps.
After bridging into GOAT Network, the journey begins with its two launch day DEXes: GOATSwap (GOATSwap.fi) and Oku (Oku.trade). Using native BTC from the Layer 1 Bitcoin network to pay transaction costs of about a penny, users may make their first transactions on GOAT by swapping on either of these top-tier DEXes. By doing so, they will begin to accrue additional GOAT Points, building on totals still racked up during the One Piece Project’s Assembly phase.
Meanwhile, users who stake BTC from Bitcoin Layer 1, BTCB from BNB Chain, or DOGE from BNB Chain may use liquid staking protocol Artemis Finance (ArtemisFinance.io) to deposit those assets, earning a receipt token which can be used in other parts of the GOAT ecosystem. By doing so, they will earn yet another opportunity to earn more GOAT Points, which will become eligible for token rewards after GOAT Network reaches its Token Generation Event (TGE) later this year – and beyond.
How It Works
One Piece gives users the chance to bridge native BTC, BTCB, or DOGE into GOAT Network, mint a soulbound NFT, and begin their on-chain journey. After bridging funds into GOAT, users are invited to transact on launch partner dApps GOATSwap (GOATSwap.fi), Oku (Oku.trade), and Artemis (ArtemisFinance.io). By transacting on those dApps from day one, users will collect two kinds of rewards, which they can add to in later stages of One Piece, as new dApps launch on GOAT and new activities become incentivized.
GOAT Network offers two kinds of point distributions: GEC and GOAT Points
- GEC (GOAT Energy Cube)
GEC tracks your growth on GOAT Network, recognizing your contributions in marketing, community engagement, and on-chain activities (such as liquidity provision and trading). GEC has multiple utilities, for example: it can be used to mint and update your NFTs on GOAT Network, it stays with you even after GOAT has its TGE and initial rewards disbursement, and GOAT Network will occasionally host airdrop events and lucky draws based on users’ GEC scores.
The total amount of GEC you’ve earned reflects your PoA (Proof of Activity) score.
- GOAT Points
GOAT Points primarily track your contributions in liquidity provision and trading activities on GOAT Network, leading up the GOAT’s TGE. These points are a reflection of your engagement and value within the ecosystem. GOAT Points will be converted into GOATED tokens after TGE. The more liquidity you provide and the more active you are in transacting on chain, the higher your GOAT Points total, leading to greater rewards.
Users can check out OnePiece.GOAT.Network to get started.
What It Means
From the outside looking in, One Piece Project’s multi-season structure combines gamified experiences with growth-based rewards, allowing participants to earn rewards by engaging in on-chain interactions across the ecosystem.
These interactions include cross-chain asset transfers, liquidity provision, staking on sequencers, and transactions with partner projects. As users accumulate these rewards, they can upgrade their incentive structures, creating progression mechanics that incentivize continued participation.
By making rewards immediately useful within the ecosystem and creating clear progression paths, the One Piece Project maintains user engagement and trust regardless of external market conditions or exchange listing timelines.
As the crypto industry matures, the limitations of traditional airdrop models are becoming increasingly apparent. By shifting focus from tokenization to genuine community alignment, projects can cultivate not just users, but advocates, thereby defining the next generation of community building.
