TLDRs;
- Meta holds 73% of global AI smart glasses market as shipments double in first half of 2025.
- AI-powered features like voice interaction and visual assistance are driving strong consumer adoption worldwide.
- Xiaomi enters market with strong sales, ranking among top-selling smart glasses models in months.
- Market projected to grow 60% annually through 2029, but remains niche compared to broader wearables.
Meta Platforms has cemented its dominance in the fast-growing AI smart glasses market, securing more than 73% of global market share as worldwide shipments more than doubled in the first half of 2025, according to new data from Counterpoint Research.
The surge was fueled by strong consumer adoption of Meta’s Ray-Ban smart glasses and fresh competition from Chinese tech giants.
AI-powered smart glasses accounted for 78% of total shipments during the period, signaling that the technology’s integration of advanced features like voice assistants and visual AI has finally resonated with consumers after years of underwhelming market performance.
Xiaomi’s AI Glasses Make Top Ranks
Counterpoint’s report shows Meta leading by a wide margin, while Huawei, RayNeo, and Xiaomi trailed behind as key challengers.
Xiaomi, in particular, made a splash with the launch of its first AI glasses in June, selling around 50,000 units within weeks. The model quickly became the fourth-bestselling smart glasses overall and the third in the AI segment.
Industry experts attribute Meta’s success to its strategy of merging high-tech AI capabilities with familiar eyewear aesthetics. The company’s Ray-Ban collaboration has avoided the “tech gadget” stigma that plagued earlier attempts like Google Glass, which was discontinued for consumers in 2015 amid privacy concerns and poor practicality.
AI Features Fuel Consumer Demand
While the growth rate is impressive, the market remains relatively small. Global shipments reached approximately 2 million units in 2024, dwarfed by the broader wearables market’s 534.6 million shipments during the same period. In value terms, the smart glasses market was worth about $853.8 million in 2024.
Counterpoint forecasts the sector will grow at a compound annual growth rate (CAGR) of more than 60% between 2024 and 2029, potentially reaching $6.6 billion by 2032. However, even then, it would represent less than 4% of the current wearable devices market.
The current wave of innovation in smart glasses is being driven by AI’s ability to solve real-world use cases. Features such as real-time translation, navigation overlays, and instant photo or video capture through voice commands are making the devices genuinely useful, moving beyond the novelty appeal of past iterations.
Market Poised for Rapid Growth
The competitive landscape is expected to heat up in the second half of 2025, with Alibaba and ByteDance preparing to enter the market.
These new entrants could accelerate innovation and potentially bring down costs, further expanding the consumer base.
For now, Meta’s commanding position underscores the effectiveness of its strategy, offering cutting-edge AI capabilities in a stylish, brand-recognizable package. As the market matures, the battle for dominance will likely hinge on combining hardware innovation, AI integration, and lifestyle appeal.
