TLDR
- Jim Cramer called Meta (META) stock a “good level to buy” and praised the company’s advertising capabilities and potential WhatsApp monetization
- Meta stock has gained over 16% in the past month, recovering from recent lows
- Wall Street’s highest price target for META is $935, representing 49% upside potential from current levels
- The company reported 3.43 billion Family Daily Active People in March 2025, a 6% year-over-year increase
- Meta’s AI-driven content recommendations and advertising tools are showing improved user engagement and conversion rates
Meta Platforms stock has caught the attention of market watchers this week. Jim Cramer gave his endorsement of the social media giant during a recent show appearance.
When a caller asked about starting a position in Meta, Cramer was clear in his response. He called it a “good level to buy” and highlighted the company’s strong quarter performance.
Cramer specifically praised Meta’s advertising position in the market. He called the company “without a doubt the best advertising bet” available to investors.
The TV host also mentioned WhatsApp’s untapped potential. He questioned what would happen if CEO Mark Zuckerberg decided to monetize the messaging platform more aggressively.
Meta’s recent performance backs up Cramer’s optimism. The stock has gained more than 16% in just the past month after recovering from earlier declines.
This recovery comes as broader market conditions have improved. Easing U.S.-China trade tensions and postponed European tariffs have boosted investor confidence across tech stocks.
The improving economic outlook particularly benefits advertising-dependent companies like Meta. As recession fears fade, advertisers typically increase their spending budgets.
Strong User Growth Metrics
Meta’s latest earnings report showed solid fundamentals across key metrics. The company reported 3.43 billion Family Daily Active People in March 2025.
$META JUST REPORTED EARNINGS
EPS of $6.43 beating expectations of $5.28🟢
Revenue of $42.3B beating expectations of $41.38B🟢 pic.twitter.com/K0FMNzpjbn— Evan (@StockMKTNewz) April 30, 2025
This represents a 6% increase from the previous year. The metric covers users across all of Meta’s platforms including Facebook, Instagram, and WhatsApp.
Video consumption showed particularly strong growth during the first quarter. Both Facebook and Instagram saw double-digit increases in video viewing, especially in the U.S. market.
Meta credits these gains to improvements in its AI-powered content recommendation systems. The company is using large language models to better understand user preferences.
These AI enhancements are also being integrated into Meta AI, the company’s digital assistant. The assistant is available across Meta’s platforms and as a standalone app in the U.S. and Canada.
AI-Driven Advertising Improvements
Meta’s advertising business is benefiting from new AI-driven tools and placements. The company introduced ads on new surfaces, including its Threads platform.
While Threads isn’t expected to generate major ad revenue this year, it sets up future monetization opportunities. The gradual rollout allows Meta to test and refine its approach.
The company’s new Generative Ads Recommendation model uses AI to predict ad performance more accurately. Early tests on Facebook Reels showed improved conversion rates for advertisers.
Meta’s Advantage+ suite of AI-powered advertising tools is gaining traction with advertisers. The tools help businesses reach their target audiences more effectively than traditional methods.
Ray-Ban Meta AI smart glasses have seen a four-fold increase in monthly active users over the past year. Voice command usage is climbing rapidly as new features like real-time translations are added.
Wall Street analysts maintain a “Strong Buy” consensus rating on Meta stock. The highest price target stands at $935, which would represent over 49% upside from current price levels.
