TLDR
- Strategy (formerly MicroStrategy) purchased 3,459 BTC for $285.8 million, bringing total holdings to 531,644 BTC (2.5% of total supply)
- The company now holds over $45 billion worth of Bitcoin at an average purchase price of $67,556 per BTC
- Strategy’s purchase came despite market uncertainty from Trump’s trade war policies, with BTC trading around $85,000
- Other companies like Japanese Metaplanet, Semler Scientific, and GameStop are following Strategy’s lead in corporate Bitcoin adoption
- Public company Bitcoin holdings increased 16.11% quarter-over-quarter to 694,453 BTC (3.3% of total supply), partly due to the SEC dropping the SAB 121 rule
Strategy, the company formerly known as MicroStrategy, has made another big Bitcoin purchase. From April 7 to April 13, the firm bought 3,459 BTC for $285.8 million in cash. This brings their total holdings to 531,644 Bitcoin.
The Virginia-based company paid an average price of $82,618 per Bitcoin in this latest purchase. Strategy now holds more than 2.5% of Bitcoin’s total supply of 21 million coins.
Michael Saylor, Strategy’s co-founder and Executive Chairman, hinted at the purchase on social media before it was made public. He posted “No Tariffs on Orange Dots” on X (formerly Twitter), referring to the way Bitcoin buys appear on tracking websites.
$MSTR has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, @Strategy holds 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. https://t.co/IUbf4TFD3d
— Michael Saylor (@saylor) April 14, 2025
Corporate Bitcoin Adoption Grows
Strategy isn’t alone in its Bitcoin buying spree. Other companies are starting to follow its lead.
Japanese firm Metaplanet purchased 319 Bitcoin worth $26.3 million on Monday. This brings their total holdings to 4,525 BTC. The Tokyo-based investment company plans to boost its Bitcoin holdings by 470%, targeting 10,000 BTC by year-end.
Companies like Semler Scientific and GameStop have also started adding Bitcoin to their balance sheets. According to Bitwise data, public companies now hold 694,453 BTC, which makes up 3.3% of the total supply. This represents a 16.11% increase from the previous quarter.
Companies are buying bitcoin, Q1 2025 edition. pic.twitter.com/qZc62N8vu5
— Bitwise (@BitwiseInvest) April 14, 2025
The trend comes after the SEC dropped the unpopular SAB 121 accounting rule. The old rule made it harder for U.S. firms to hold digital assets. Banks offering crypto custody services had to record both a liability and a matching asset for crypto held for customers.
This created balance sheet problems and made crypto custody less appealing from a business standpoint. The rule change has made it easier for companies to hold Bitcoin.
Market Outlook Amid Trade War Concerns
Bitcoin’s price moved up slightly after Strategy’s purchase. The coin gained about 1% over the day and 5.4% over the week, trading at around $85,024 despite worries about the Trump-induced trade war.
Many market observers still expect Bitcoin to reach new all-time highs in 2025. Analyst Jamie Coutts predicts the price could go beyond $132,000 by year-end. Cardano founder Charles Hoskinson has an even higher target, suggesting $250,000 before 2026.
Strategy’s share price also rose 4% on Monday to around $312, as the tech-heavy Nasdaq surged 1.5%. This marks a turnaround after investors faced much uncertainty last week.
Funding the Bitcoin Strategy
Strategy funded this purchase using proceeds from the sale of its class A common stock. Last week, the company sold 959,712 shares for approximately $285.7 million.
As of April 13, $2.08 billion worth of shares remain available for issuance and sale under that program. The firm sold no perpetual strike preferred stock last week, with $20.97 billion worth of shares still available under that program.
Despite reporting unrealized losses of $5.91 billion in Q1 after spending about $7.66 billion to acquire 80,715 BTC during the quarter, Strategy continues its Bitcoin strategy.
Analysts at Bernstein note that with debt under 13% and no payments due until 2028, the firm’s leverage remains manageable. They predict Strategy’s Bitcoin holdings could double to over 1 million BTC by the end of 2033.
Strategy’s market cap of $79.9 billion still trades at a premium to its Bitcoin net asset value. Some investors have raised concerns about this premium and the company’s numerous Bitcoin acquisition programs.
The firm’s stock closed up 10.2% on Friday at $299.98 after a volatile week in global markets due to tariff concerns. Following a gain of more than 568% in 2024, the stock had a more challenging start to 2025 but last week’s gains have brought it back to around break-even for the year.
