Sony & Disney-Backed Littlstar Launches Blockchain Platform Ara Blocks
Ara Blocks is founded on the principle that today’s current content landscape is centralized and poorly managed by large corporations that don’t have the best interests of artists, creators, and consumers in mind. Ara claims its mission is to provide creators, businesses, and consumers with an alternative option through its technology and tools, and empower users to own their content and data.
Ara will also enable any device around the globe to become part of a global supercomputer, database, and delivery network through the Ara network. Users will be able to monetize their devices by allowing this supercomputer to utilize their unused processing, storage, and bandwidth capacities.
“Artists and creators are struggling to get paid for their work. Their livelihood and voice can be compromised at the whim of the platforms they publish on,” says Tony Mugavero, CEO of Littlstar and Co-Creator of Ara. “Right now, the audience is a draw, but third-party platforms have all the control. Ara puts control back into the hands of creators and their fans, enabling a more direct connection, and better way for fans to reward their favorite artists.”
Ara appears to be a hybrid of a decentralized global supercomputer solution, a decentralized content delivery network, and a content publishing and sharing platform all in one.
“Leveraging blockchain, distributed ledger technology, and cryptocurrency allows for an entirely new participatory system to exist,” continues Mugavero. “This system removes the need for ‘trusted’ third parties to track and maintain access and ownership, which have proven time and again to betray our trust. Today, our lives are so digital dependent that every industry in the world can leverage this technology in some way.”
Ara Blocks LLC is a subsidiary of Littlstar, a NYC-based company founded in 2014 that creates distribution solutions for media creators and consumers. According to Crunchbase, Littlstar has raised $10.5M from an entertainment and media star-studded group of investors that includes Sony, A&E Networks, WWE, Warner Music Group, and The Tornante Group.
You can find more information on Ara on their site.
The blockchain art market is growing, and it’s growing fast. In this article, we discuss what you need to know about this merging of technology and creativity.
ABOUT THE AUTHOR
ABOUT THE AUTHOR
Alex is the Editor-in-Chief of CoinCentral. Alex also advises blockchain startups, enterprise organizations, and ICOs on content strategy, marketing, and business development. He also regrets not buying more Bitcoin back in 2012, just like you.