TLDR
- Elon Musk is discussing giving retail investors up to 30% of the SpaceX IPO — far above the typical 5–10%
- SpaceX could be valued at around $1.75 trillion, potentially one of the largest IPOs ever
- Bank of America will target high-net-worth U.S. individuals; Morgan Stanley via E*Trade will handle smaller retail buyers
- UBS and Citi will handle international retail and institutional distribution
- SpaceX is expected to file its IPO prospectus with regulators as early as this week or next
Elon Musk is planning to give ordinary investors a much bigger seat at the table for the SpaceX IPO. Reports say he is discussing allocating as much as 30% of the offering to retail investors — three times or more than what most IPOs offer individuals.
BREAKING: Elon Musk is planning an unprecedented move for retail investors in the SpaceX IPO:
Elon Musk is considering allocating up to 30% of SpaceX’s IPO to retail investors, far above the typical 5% to 10%, per Reuters.
Under this plan, @ElonMusk looks to "tap loyal fans" in… pic.twitter.com/SXCYhCijDS
— The Kobeissi Letter (@KobeissiLetter) March 26, 2026
In a typical IPO, retail investors receive around 5% to 10% of available shares. The rest goes to large institutions like hedge funds and asset managers, who help set the price and anchor early demand.
SpaceX’s proposed structure would flip that balance.
Bank of America has been chosen to handle domestic retail distribution, focusing on high-net-worth individuals and family offices in the U.S. UBS will handle the same category of investors internationally.
Morgan Stanley is expected to manage smaller-ticket retail investors through its E*Trade platform. Citi will coordinate broader international retail and institutional distribution.
SpaceX did not respond to Reuters’ request for comment. Bank of America declined to comment on the report.
Earlier this week, The Information reported that SpaceX plans to file its IPO prospectus with regulators as early as this week or next. The company is targeting a valuation of around $1.75 trillion.
If that valuation holds, the SpaceX IPO would rank among the largest in history.
Why Retail Investors Are Getting a Bigger Share
Discussions among advisers had initially expected retail participation to top 20%. That figure has since moved higher, to as much as 30%.
That shift appears to be a deliberate choice by Musk. He has a large base of individual investors who have followed his companies closely, including Tesla, which built one of the most loyal retail followings in public markets.
The idea is that retail buyers tend to hold shares longer than fast-moving institutional money, which could help stabilize the stock after the initial trading frenzy.
SpaceX has also been in demand on secondary markets, where investors have tried to buy pre-IPO exposure. A direct retail allocation in the IPO would give those buyers a cleaner and more regulated way to get in.
What Happened at X Ahead of the IPO
On the same day the Reuters report was published, the Wall Street Journal reported that Musk’s social media platform X laid off its chief marketing officer and more than 20 nontechnical staff over the past several weeks.
The timing placed those cuts in the lead-up to the SpaceX IPO filing.
SpaceX has not confirmed the retail allocation figure or the final IPO timeline. The prospectus filing is expected to provide more details on the offering structure and valuation.
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