TLDR
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SRM Soars 22% After Rebrand to Tron Inc. and $210M TRX Crypto Push
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SRM Becomes Largest Public TRX Holder, Rebrands to Tron Inc.
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Tron Inc. Debuts July 17 as SRM Shifts Fully Into Crypto Treasury
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SRM Bets Big on Blockchain with $210M TRX Reserve and New Ticker: TRON
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SRM Transforms into Tron Inc., Leads Public Firms in TRX Holdings
SRM Entertainment, Inc. (SRM) stock surged sharply Wednesday morning, rising over 22% following a bold strategic shift into blockchain. The company’s rebrand to Tron Inc. and a $210 million TRX crypto treasury push sent shares as high as $9.00. SRM has gained strong market attention ahead of its Nasdaq ticker change to “TRON” set for July 17.
SRM finalized its transformation from a toy merchandise producer into a blockchain-focused treasury management company. The firm manages a large reserve of TRX tokens through its rebranded identity, Tron Inc. This pivot reflects a broader strategic focus on digital asset management within public markets.
Trading volume remained high as SRM became the largest publicly listed holder of TRX tokens. The move follows the recent advisory role taken by Tron founder Justin Sun. Sun’s involvement and the capital raise significantly boosted momentum behind SRM’s ongoing transition.
Rebrand Signals Blockchain Commitment
SRM Entertainment officially changed its corporate name to Tron Inc. as part of its expanded focus on digital asset reserves. The shift aligns with its transformation into a blockchain-native treasury vehicle centered on TRX token holdings. This rebrand supports a stronger alignment between SRM’s corporate identity and its operational goals.
📢 Temporary Trading Suspension Notice | SRM to Be Temporarily Halted on July 17, 2025 (ET)
Due to the official rebranding of SRM Entertainment to Tron Inc, the MyStonks platform will process a 1:1 token swap for the $SRM.M token.
To support the required on-chain and off-chain… pic.twitter.com/OeRinz9tgG
— MyStonks (@MyStonks_Org) July 16, 2025
The Nasdaq symbol will transition from SRM to TRON on July 17, reflecting the company’s new crypto-centric focus. Despite the identity change, SRM confirmed its CUSIP number will remain unchanged. The rebrand adds a strong narrative for capital markets looking to engage with blockchain-based public entities.
CEO Rich Miller confirmed the rebrand aligns with its long-term roadmap for blockchain treasury value creation. The company expects digital token management to become a key component of future capital strategies. Through this new direction, SRM aims to capture market share within digital finance infrastructure.
TRX Token Holdings Bolster Market Position
SRM now holds over 365 million TRX tokens, becoming the largest public corporate holder of the asset. The company launched this crypto treasury initiative after raising $100 million, followed by another $110 million in funding. The substantial capital base supports ongoing TRX staking operations.
SRM stakes its TRX on Tron’s JustLend platform, pursuing annual returns estimated near 10%. These staked positions aim to maximize returns while anchoring the company’s treasury model in the Tron blockchain. The treasury structure positions SRM uniquely among public companies leveraging crypto strategies.
The firm reported that TRX’s use in stablecoin transactions contributes to its appeal as a long-term digital reserve. TRX currently supports approximately $81.7 billion in US dollar stablecoin volume across the blockchain. SRM’s strategy reflects growing confidence in TRX as a core digital financial infrastructure layer.
Reverse Merger and Capital Strategy Support Shift
SRM’s pivot into crypto followed reports of a reverse merger linked to Tron’s founder and high-profile funding sources. Dominari Securities, affiliated with figures close to the Trump family, arranged the capital deal. The firm confirmed that Eric Trump has no role within Tron Inc. operations.
The reverse merger provided SRM with immediate access to capital and institutional support to expand its crypto treasury model. The restructuring helped streamline SRM’s entrance into blockchain finance without going through a traditional IPO. This tactic allowed SRM to scale its TRX strategy rapidly.
The new strategy builds on SRM’s legacy toy business while transitioning to a crypto-led treasury focus. The company continues to design merchandise for major theme parks but prioritizes TRX holdings. This dual-structure approach ensures operational flexibility while advancing digital finance goals.
