TLDR
- Starbucks stock climbs as North America and China sales fuel strong revenue growth
- Starbucks beats forecasts as China rebound and U.S. traffic lift quarterly results
- Starbucks posts solid global sales growth, boosting confidence in turnaround plan
- China recovery and U.S. gains push Starbucks revenue above market expectations
- Starbucks rallies as rising sales and global momentum strengthen outlook
Starbucks reported renewed sales strength across key regions and pushed its stock higher during Thursday trading. The company delivered notable gains in North America and China, and it maintained solid global momentum through the quarter. Starbucks also posted higher revenue, which supported confidence in its turnaround plan. Starbucks trades at $97.54, up 1.90%, after an early spike above $102, followed by a sharp pullback and intraday consolidation near current levels.
North America Growth Supports Starbucks Stock Momentum
Starbucks recorded a 4% rise in North America same-store sales as traffic improved across the market. The company reported a 3% lift in transactions, and it added a modest ticket increase that supported revenue. Starbucks maintained a steady pace despite menu changes and restructuring efforts.
The company posted $7.3 billion in North America revenue and extended its lead in the region. Starbucks noted that store activity strengthened as new product lines helped boost demand. The market continued to show stable engagement and steady foot traffic across major cities.
Operating income in the region declined due to higher labor and supply costs. Starbucks faced margin pressure as inflation and tariffs lifted operational expenses. The company continued to implement its cost plan as part of its larger strategy.
China Sales Acceleration Strengthens Starbucks International Results
Starbucks recorded a 7% rise in China same-store sales as both traffic and ticket size increased. The company reported a 5% gain in visits, and it added a 2% rise in average spend. Starbucks strengthened its China presence while adjusting its ownership structure.
The firm completed the sale of a majority stake in its China retail business during the quarter. Starbucks said the deal supported future expansion and allowed the brand to broaden its market reach. Operations in the region remained essential to overall company scale.
International revenue increased due to steady demand and wider store openings. Starbucks added new stores across major markets and improved its global mix. The company reported stronger performance across several regions as consumer activity stabilized.
Global Performance and Fiscal Outlook Reinforce Starbucks Turnaround Plan
Starbucks posted 4% global same-store sales growth driven by stronger transactions worldwide. The company recorded $9.9 billion in quarterly revenue and surpassed forecasts. Starbucks used this momentum to progress its long-term turnaround strategy.
The firm reduced menu complexity and prepared new product categories for future rollout. Starbucks planned to introduce wellness-focused items and afternoon beverages to lift traffic beyond peak hours. New snack offerings also targeted higher activity later in the day.
Full-year guidance pointed to 3% or better same-store sales growth. Starbucks projected earnings between $2.15 and $2.40 for fiscal 2026. The company continued to focus on revenue expansion and cost management to strengthen sustainable perform




