TLDR
- MSTR accounted for 97.5% of net corporate Bitcoin purchases in January 2026.
- Strategy’s Bitcoin acquisitions represented 93% of gross public-company buying.
- MSTR now holds over 712,000 BTC, making up nearly two-thirds of public company holdings.
- Strategy’s long-term treasury plan forecasts 2.5x growth in Bitcoin per share by 2032.
- MSTR dominates the digital credit market with products like STRC, STRD, STRF, and STRK.
According to BitcoinTreasuries.net’s January 2026 Corporate Adoption Report, Strategy (MSTR), a leading player in the corporate Bitcoin sector, was responsible for 97.5% of net corporate Bitcoin purchases last month. This is a continuation of its dominant role in the market, acquiring 40,150 BTC in January alone. The report underscores MSTR’s outsized influence on the sector, with the company now holding a massive 712,647 BTC on its balance sheet.
Strategy’s Bitcoin Accumulation Dominates Corporate Market
MSTR’s recent acquisitions highlight its firm grip on the corporate Bitcoin market. The company’s purchases in January made up 93% of the gross public-company buying. After accounting for sales, MSTR was responsible for 97.5% of the net additions, returning sector-wide accumulation to levels unseen since the summer.
The company now controls nearly two-thirds of the 1.13 million BTC held by public companies. MSTR’s management has tied this Bitcoin accumulation strategy to a long-term treasury approach. In its Q4 2025 report, the firm disclosed a seven-year plan projecting a 2.5x growth in Bitcoin per share by 2032, with an aggressive growth scenario assuming a 14% annual yield.
Digital Credit Products Gaining Traction in Bitcoin Market
Alongside Bitcoin purchases, a new layer of funding is emerging in the corporate Bitcoin market. BitcoinTreasuries.net’s digital credit dashboard tracks hybrid instruments such as preferred shares and other credit products. MSTR’s own credit products, STRC, STRD, STRF, and STRK, dominate this segment, alongside offerings from Strive, STRE, and Metaplanet.
These products offer yields ranging from around 4.9% for Metaplanet’s MERCURY to low-teen rates on MSTR’s STRC. The growing interest in digital credit shows how corporate Bitcoin holders are diversifying their investment strategies.
Rising Concentration Among Corporate Bitcoin Holders
While many new players are entering the corporate Bitcoin market, MSTR continues to dominate the landscape. The number of corporate Bitcoin holders grew last year, with 21 new treasuries added across countries such as the U.S., South Korea, and Canada. Despite this, the concentration of Bitcoin ownership is rising, with large players like MSTR holding an increasing share of the market.
New buyers contributed approximately 880 BTC, or 3% of non-MSTR corporate purchases, since October 2025. This indicates that while corporate Bitcoin adoption is expanding, larger players are consolidating their positions in the market.
