TLDR
- Uber stock trades at $92.97, up 0.85% as of October 23, 2025.
- Uber and Hibbett partner to deliver sneakers and sportswear via Uber Eats.
- Nearly 900 Hibbett stores nationwide join the Uber Eats retail platform.
- Uber One members enjoy free delivery on eligible orders.
- The partnership expands Uber Eats’ retail category beyond food.
Uber Technologies (NYSE: UBER) stock traded at $92.97, up 0.85% during early market hours on Thursday, October 23, 2025.
Uber Technologies, Inc., UBER
The company announced a strategic partnership with Hibbett, Inc., allowing customers across the U.S. to order athletic apparel, footwear, and accessories directly from nearly 900 Hibbett stores through the Uber Eats app.
$UBER | 𝐔𝐛𝐞𝐫 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 (UBER): Guggenheim reiterates 𝐁𝐮𝐲, 𝐏𝐓 𝐚𝐭 $𝟏𝟒𝟎 — ahead of 𝐐𝟑 𝐫𝐞𝐬𝐮𝐥𝐭𝐬, 𝐬𝐞𝐞𝐬 𝐬𝐨𝐥𝐢𝐝 𝐌𝐨𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦
Analyst sees Trip growth and Delivery strength supporting upside into Q3,… pic.twitter.com/POyTQJvTCE
— Hardik Shah (@AIStockSavvy) October 23, 2025
Expanding Uber Eats Beyond Food
The collaboration represents another major step in Uber Eats’ expansion into retail, bringing lifestyle and sportswear products to its users. Customers can now shop for popular brands such as Nike and Jordan while enjoying the convenience of same-day or scheduled delivery. Uber One members also receive free delivery on eligible orders, enhancing the platform’s value proposition for subscribers.
According to Hashim Amin, Uber’s Head of Retail for North America, the partnership reinforces Uber’s goal to become a one-stop platform for consumer needs. “As people gear up for the season ahead, we’re excited to make Hibbett’s iconic selection of footwear and apparel just a tap away,” he said.
Hibbett’s Digital Growth Strategy
For Hibbett, the partnership aligns with its ongoing commitment to accessibility and community engagement. The retailer, known for its 80-year history of serving families, athletes, and sneaker enthusiasts, is embracing digital innovation to strengthen customer reach.
Bill Quinn, CIO at Hibbett, emphasized that this collaboration combines the speed of Uber Eats with Hibbett’s trusted shopping experience. “This initiative isn’t just about faster delivery, it’s about expanding access for our local communities,” Quinn said.
Simple and Seamless Shopping Experience
To use the service, customers can open the Uber Eats app, navigate to the “Retail” category, select their local Hibbett store, and browse sneakers, apparel, and accessories. After choosing items, they can select a delivery time and track the order in real time until it arrives at their door.
Strong Performance and Market Outlook
Uber Technologies continues to perform strongly in 2025. As of October 23, the stock has returned 54.14% year-to-date, outperforming the S&P 500’s 14.13% return. Over the past three years, UBER shares have surged 231.82%, reflecting robust investor confidence in its growing platform ecosystem.
With the Hibbett partnership, Uber is cementing its position not only as a mobility and food delivery leader but also as a growing force in retail logistics and e-commerce fulfillment.
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