TLDR
- Vanadi Coffee has launched a major business shift by investing in Bitcoin.
- The company started its strategy with a $6.8 million purchase of 54 BTC.
- Shareholders unanimously approved a $1.17 billion Bitcoin investment plan.
- Vanadi’s stock price increased by 20 percent following the announcement.
- The firm aims to become the largest corporate Bitcoin holder in Spain.
Vanadi Coffee is undergoing a rapid transformation, driven by a major shift from coffee to digital assets. This week, the company began executing its new Bitcoin strategy with a $6.8 million investment. Following the announcement, Vanadi shares jumped 20%, continuing a strong uptrend after several days of steady gains.
Vanadi Coffee Shifts Focus to Bitcoin
Vanadi Coffee’s shareholders approved a plan to invest $1.17 billion in Bitcoin, marking a complete pivot from its core business. The decision followed rising financial pressure after the firm posted a $3.7 million loss in the previous fiscal year. The board secured unanimous support at a shareholder meeting, finalizing the new investment roadmap.
NEW: 🇪🇸 Spanish coffee shop chain Vanadi Coffee announces that shareholders unanimously approved authorizing the Board to negotiate convertible financing lines up to 💶 €1B to fund its bitcoin accumulation strategy. pic.twitter.com/3W629cXZti
— Cassiopeia PR (@Cassiopeia_ltd) June 30, 2025
The company wasted no time and immediately purchased 54 Bitcoin valued at $6.8 million, confirming its commitment to the strategy. This action placed Vanadi on the path to becoming Spain’s top corporate holder of Bitcoin. By moving quickly, the firm capitalized on market momentum, reinforcing its new corporate direction.
Bitcoin has now become Vanadi’s primary business focus, overtaking its previous identity as a coffee chain. The company plans to fund these acquisitions mainly through new debt and digital asset instruments. Its approach mimics MicroStrategy’s model, although the outcomes remain uncertain given the risks of market swings.
Stock Gains Accelerate Amid Investor Excitement
Vanadi Coffee’s market value rose sharply after the first Bitcoin purchase was revealed to the public earlier this week. Trading volumes spiked, and investors responded positively to the early execution of the digital asset strategy. Over three days, the firm’s stock climbed significantly, aided by broader market enthusiasm around corporate crypto adoption.
The approval of the investment plan and the fast deployment of funds fueled strong investor confidence. Share prices gained an additional 20% during the latest trading session. Analysts note that investor optimism is being driven by Vanadi’s perceived alignment with global tech-forward financial trends.
Despite mixed opinions in economic circles, the stock continues to outperform expectations in the short term. Many investors are watching the company closely, comparing its rise to previous surges seen by similar firms. However, Vanadi’s long-term performance will depend on how it manages volatility and capital efficiency.
Corporate Bitcoin Trend Raises Economic Questions
Vanadi joins a growing list of firms pivoting to Bitcoin as a core balance sheet asset. While MicroStrategy remains the largest institutional holder, Vanadi’s $1.17 billion plan would lead the Spanish market. This reflects a broader movement among struggling companies seeking new asset strategies amid declining traditional revenues.
Economists are monitoring the shift, expressing concerns over sustainability and systemic risk in the corporate adoption of volatile assets. Some warn that if companies like Vanadi face liquidity pressure, Bitcoin sales could trigger market-wide disruptions. These concerns mirror discussions already surrounding MicroStrategy and similar firms.
