TLDR
- Walmart will allow users to trade Bitcoin and Ethereum via its OnePay app.
- OnePay’s new feature aims to bring crypto trading to Walmart’s vast customer base.
- Walmart partners with Zerohash to ensure secure and compliant crypto transactions.
- Crypto trading on OnePay app will be available in multiple U.S. states by year-end.
Walmart is taking a major step in the world of digital finance. The retail giant is set to allow users to trade Bitcoin and Ethereum through its OnePay app, making cryptocurrency more accessible to millions. This announcement marks a significant shift as it brings crypto trading to a vast consumer base that may have previously been unfamiliar with digital currencies. The move could change how everyday consumers engage with crypto.
OnePay App Expansion
OnePay, Walmart’s fintech platform, is broadening its services to include cryptocurrency trading. The app, which already offers features like high-yield savings accounts, debit and credit cards, and peer-to-peer payments, will soon allow users to buy, hold, and trade Bitcoin and Ethereum. The move places OnePay alongside major competitors like PayPal and Cash App, both of which already offer crypto services.
Sources close to Walmart suggest that the service will launch in multiple U.S. states before the end of 2025. The integration of digital assets into the OnePay app will enable users to perform crypto transactions alongside their regular purchases. This offers a streamlined experience for Walmart customers, who are familiar with the platform for their everyday financial needs.
Collaboration with Zerohash
To power the new crypto services, Walmart is partnering with Zerohash, a company providing infrastructure for digital asset trading. Zerohash, based in Chicago, has extensive experience in supporting fintech companies with secure and compliant cryptocurrency solutions. By leveraging Zerohash’s technology, OnePay aims to provide a safe and reliable environment for users to trade Bitcoin and Ethereum.
This partnership is crucial for ensuring that the platform meets regulatory standards. Zerohash is known for its compliance with anti-money laundering (AML) and know-your-customer (KYC) requirements, which are essential for securing trust with users and regulators. The move also signals Walmart’s intention to establish a solid foundation in the growing crypto space while maintaining security and compliance.
Competitors and Market Position
Walmart’s decision to offer crypto trading could put pressure on traditional financial institutions and other fintech platforms. As more companies enter the cryptocurrency space, it is expected that competition will intensify, especially in the retail sector. OnePay’s move to include digital currencies aims to tap into the increasing demand for alternative forms of payment.
With many users already engaging with cryptocurrency platforms like Coinbase or Binance, Walmart’s move could provide an easier and more familiar entry point for new crypto traders. As many of its customers already use OnePay for traditional financial services, adding crypto trading makes the transition seamless for users looking to diversify their assets.
The Growing Role of Crypto in Retail Finance
By incorporating Bitcoin and Ethereum into its app, Walmart positions itself as a key player in the ongoing evolution of digital finance. Crypto has been slowly gaining traction in mainstream finance, with more consumers seeking ways to use digital assets for daily transactions. As more businesses accept cryptocurrency as a form of payment, platforms like OnePay will likely play a bigger role in simplifying crypto usage.
The addition of crypto trading services aligns with the broader trend of fintech platforms expanding beyond traditional banking services. As Walmart’s app reaches a large customer base across the U.S., the move could accelerate the adoption of digital currencies among a wider audience. The decision also signals a future where digital finance could become as common as traditional banking tools for everyday consumers.
Walmart’s push into cryptocurrency, through its OnePay app, represents a clear signal of its commitment to adapting to changing financial landscapes. By offering crypto trading alongside its traditional services, Walmart is making digital assets more accessible to millions of consumers.
