TLDR
- Webus has announced a new tokenized travel rewards platform using XRP for settlement.
- The platform allows users to redeem and convert loyalty points across airlines, hotels, and mobility networks.
- Webus aims to tap into the $20 billion global loyalty market through this blockchain-driven solution.
- The company filed with the SEC to establish the XRP-based rewards exchange platform.
- Webus CEO Nan Zheng stated that XRP will enable instant, borderless, and cost-efficient redemptions.
Webus, a Nasdaq-listed travel tech firm, announced its plan to launch a blockchain-based tokenized reward exchange using XRP. The company aims to tap into the $20 billion global loyalty market with this initiative. The platform will enable users to convert and redeem travel points across various airlines, hotels, and transportation services.
Webus Selects XRP to Power Tokenized Rewards
Webus confirmed the integration of XRP for settlement on its new platform, which focuses on exchanging loyalty points. CEO Nan Zheng explained the move aims to “unlock real liquidity” in a fragmented rewards landscape. He said, “With XRP settlement, redemptions become instant, borderless, and cost-efficient.”
The company stated that the XRP-backed system would help resolve long-standing issues of interoperability and transparency in loyalty programs. By utilizing blockchain, Webus aims to facilitate seamless point transfers between partner networks. It also aims to enhance cross-border liquidity in real time.
The exchange platform will roll out in several phases and is subject to regulatory approval. Webus said pilot programs are underway in Asia and North America. It expects expansion as more partners and users adopt the service.
XRP’s Institutional Role Expands with Webus and Others
Webus has already filed with the SEC to establish the XRP-powered reward system, according to crypto lawyer Bill Morgan. This move contributes to the growing institutional adoption of XRP for real-world financial applications. The firm previously disclosed a $300 million treasury allocation with XRP through Samara Alpha Management LLC.
Webus has just filed a press release with the SEC.
It announces plans to establish a tokenised travel reward exchange platform integrating XRP stablecoin settlement to enhance cross border reward redemption and value conversion across the loyalty industry. No specific… pic.twitter.com/55S1H7lNey
— bill morgan (@Belisarius2020) October 15, 2025
Ripple’s token continues to gain interest across institutional platforms due to its efficiency and support for stablecoins. XRP treasuries have collectively crossed $11.5 billion, reflecting its growing financial presence. Webus is now part of this broader ecosystem shift toward XRP adoption.
Furthermore, the CME Group launched micro futures and options for the Ripple coin, widening institutional investment products. XRP recorded $61.6 million in inflows over the past 18 weeks, even during broader market weakness. These developments support XRP’s expansion beyond trading into practical enterprise use cases.
XRPL Innovations Align with Webus Vision
Recent XRPL upgrades help support projects like Webus’s tokenized reward exchange by adding robust compliance and liquidity features. The new Multi-Purpose Token (MPT) standard enables asset tokenization without the need for complex smart contracts. It includes built-in KYC and AML controls, aligning with regulatory expectations.
Ripple has also increased its focus on tokenized assets and stablecoins as part of its DeFi strategy. The ledger processes over $1 billion in monthly stablecoin transactions. Webus is now among the firms using these developments to unlock real-world utility through XRP.
