TLDR
- World Liberty Financial will launch a debit card and retail app “very soon” that integrates with Apple Pay
- The retail app combines peer-to-peer transfers with trading features, described as “Venmo meets Robinhood”
- World Liberty Financial will never launch its own blockchain, choosing to remain chain-agnostic
- WLFI token has dropped 37% since launch, currently trading at $0.21
- The company signed a memorandum of understanding with South Korean exchange Bithumb
World Liberty Financial will roll out a debit card and retail application in the near future, co-founder Zak Folkman announced during Korea Blockchain Week 2025. The Trump family-backed crypto project aims to bridge traditional finance with blockchain markets through these consumer-focused products.
World Liberty Financialās co-founder, Zak Folkman, has revealed that the project is preparing to launch its very own debit card in the near future.
This isnāt just another product -itās a powerful step toward bringing real-world utility to the $WLFI ecosystem. A sleek, modernā¦ pic.twitter.com/xreC3hqwVZ
— Elan Mint š¦ šŗšø (@ElanMint) September 23, 2025
The debit card will allow users to connect their USD1 stablecoin and World Liberty Financial app directly to Apple Pay. This integration represents the company’s push to make cryptocurrency payments more accessible for everyday transactions.
The retail application is designed to combine peer-to-peer payment features with trading capabilities. Folkman described the app as “Venmo meets Robinhood,” merging traditional Web2-style payment functions with trading elements similar to popular investment platforms.
Both products are expected to form the foundation of World Liberty’s expansion into consumer markets. The company launched in September 2024 as a DeFi project with backing from Trump family members.
World Liberty Financial has created its own cryptocurrency WLFI and stablecoin USD1. The project positions itself as a bridge connecting traditional financial systems with blockchain-based markets.
Strategic Direction
Folkman made clear that World Liberty Financial will never launch its own blockchain network. He stated this approach goes against the company’s core philosophy of remaining technology-agnostic.
The company believes its role is not to create new chains or exchanges. Instead, it aims to work across different blockchain platforms and distribution systems without favoring any specific technology.
This chain-agnostic strategy allows the project to focus on product development rather than infrastructure creation. The approach also enables compatibility with existing blockchain networks and services.
Market Performance
The WLFI token has experienced price volatility since its official launch on September 1. The token has dropped 37% from its initial price levels, currently trading at $0.21.
Recent trading data shows WLFI fell 10.28% in a single day. This decline reflects broader market conditions affecting many cryptocurrency projects.
Folkman acknowledged that market fluctuations will continue to impact the token’s performance. However, he expressed confidence in the project’s long-term value proposition as the product suite develops.
Partnership Development
World Liberty Financial signed a memorandum of understanding with Bithumb, one of South Korea’s largest cryptocurrency exchanges. The agreement outlines plans for future business collaboration between the two companies.
Details of the partnership remain limited at this stage. The companies have not disclosed specific activities or services that will result from this agreement.
The Bithumb partnership represents World Liberty’s expansion into Asian markets. South Korea maintains an active cryptocurrency trading environment with established regulatory frameworks.
Folkman emphasized that World Liberty Financial takes a long-term approach to development. He described the project as a marathon rather than a sprint, with planning extending across decades rather than months or years.
The company focuses on building products with lasting power in the cryptocurrency space. This strategy prioritizes sustainable growth over short-term market gains.
World Liberty Financial announced the debit card and retail app launches during the Korea Blockchain Week 2025 Impact conference in Seoul on Tuesday.
