TLDR
-
Trump-backed firm halts $TRUMP Wallet launch over branding dispute.
-
Cease-and-desist issued as Trump family denies ties to wallet project.
-
Crypto clash erupts as Fight Fight Fight defies Trump crypto camp.
-
Trump-linked DeFi firm blocks unauthorized $TRUMP Wallet rollout.
-
Magic Eden, Fight Fight Fight face legal heat over Trump coin wallet.
World Liberty Financial, a DeFi venture backed by the Trump family, has moved to halt the launch of an unofficial $TRUMP Wallet. The firm issued a cease-and-desist letter to Fight Fight Fight LLC and its partner, Magic Eden, demanding they stop development efforts. The conflict escalates internal tensions within the Trump-affiliated crypto space just months after the memecoin’s launch.
Fight Fight Fight Accused of Unapproved Branding
Fight Fight Fight LLC announced the $TRUMP Wallet project in partnership with Magic Eden without authorization from World Liberty Financial. The wallet was reportedly designed to hold the Trump-branded memecoin and other digital assets for public use. This announcement triggered immediate action from World Liberty Financial, which claims control over all official Trump crypto ventures.
According to Bloomberg, World Liberty Financial, partly owned by Donald Trump’s children, sent a cease-and-desist letter to Fight Fight Fight, led by longtime Trump associate Bill Zanker, demanding it stop using the “TRUMP” name to promote the unauthorized “TRUMP Wallet.”…
— Wu Blockchain (@WuBlockchain) June 5, 2025
Magic Eden, a well-known NFT marketplace, joined the initiative to build the wallet project infrastructure. However, World Liberty Financial insists that no entity outside their advisory group has permission to use the Trump name. Consequently, the firm considers the development unauthorized and potentially misleading to users.
The Trump family-backed firm acted quickly by sending legal notices to both Magic Eden and Fight Fight Fight. The cease-and-desist letters aim to block any release or promotion of the wallet under the Trump branding. The effort underscores the family’s attempt to retain exclusive rights to digital assets associated with their name.
Trump Family Disassociates from the Wallet Project
Following the announcement, several Trump family members issued public statements to disassociate from the wallet initiative. They clarified that the Trump Organization and its advisors had no involvement in the development of the wallet. These statements were issued shortly after the @TrumpWalletApp social media account went live and was later removed.
Eric Trump and Barron Trump both reinforced the message across their social platforms, denying any connection to the external project. Their posts supported the view that World Liberty Financial is the sole authorized entity behind any official Trump crypto tools. Their responses signaled an apparent attempt to separate the family’s interests from those of Fight Fight Fight LLC.
World Liberty Financial reaffirmed its position that it would introduce an official Trump crypto wallet through internal channels only. The firm emphasized that it would protect the Trump name and image from unauthorized blockchain usage. This response highlights the growing effort to maintain brand integrity within the volatile crypto landscape.
Infighting Grows Between Trump-Linked Crypto Factions
The incident adds tension between Trump-affiliated crypto players amid rising competition over control of the memecoin’s development. Fight Fight Fight LLC helped launch the original Trump memecoin earlier this year with strong public support. The firm is led by Bill Zanker, a longtime associate and promoter of Donald Trump.
World Liberty Financial challenges Zanker’s right to expand the token’s ecosystem without consent. The firm argues that only projects endorsed by its advisory team can proceed with the Trump brand. This rift points to diverging visions for the memecoin’s future among key stakeholders.
Meanwhile, Magic Eden has remained silent since confirming its role in building the wallet. The cease-and-desist letter suggests that further legal steps could follow if the parties fail to comply. The situation reflects growing disputes around branding and ownership within politically-linked blockchain ventures.
