TLDR
- Binance is launching a crypto-as-a-service solution for licensed banks, brokerages, and stock exchanges to offer crypto trading without building their own infrastructure
- The white-label service provides access to Binance’s spot and futures markets, liquidity pools, custody solutions, and compliance tools
- Institutions keep control of their branding and client relationships while Binance handles the backend technology and operations
- Selected institutions can access the service starting Tuesday, with full rollout expected by Q4 2025 and complete operational support by end of 2026
- Coinbase launched a similar crypto-as-a-service offering in June, showing growing competition in this market segment
Binance announced on Monday it will offer a white-label crypto infrastructure solution for traditional financial institutions. The service allows licensed banks, brokerages, and stock exchanges to provide cryptocurrency trading to their customers without developing their own systems.
Introducing #Binance Crypto-as-a-Service (CaaS)
A white-label solution for corporates and financial institutions to integrate crypto services with full front-end control, powered by Binance’s unmatched infrastructure and liquidity.
Learn more 👉https://t.co/efBybAglQY pic.twitter.com/Gvsj9iAJCy
— Binance VIP & Institutional (@BinanceVIP) September 29, 2025
The crypto-as-a-service platform gives institutions access to Binance’s trading infrastructure. This includes spot and futures markets, liquidity pools, custody solutions, and compliance tools.
Institutions using the service maintain control over their customer-facing operations. They keep their own branding, client relationships, and user experience design.
Binance handles the backend technology. The exchange provides support for trading execution, liquidity management, custody services, compliance systems, and settlement processes.
Catherine Chen, head of VIP and institutional at Binance, said traditional financial institutions face high costs and complexity when building crypto capabilities. The turn-key solution provides ready-made infrastructure to avoid these challenges.
The rollout begins Tuesday with select institutions gaining early access. A wider launch is planned for the fourth quarter of 2025.
Full operational support is expected by the end of 2026. Binance stated that client demand for digital assets has reached new highs.
Trading Features and Liquidity Access
The service includes internalized trading capabilities. Institutions can route client orders within their own systems when best-price matching is available internally.
The platform also connects to Binance’s global order book. This provides access to better execution, tighter spreads, and more trading pairs.
Binance said TradFi institutions increasingly prefer crypto-native infrastructure over building in-house solutions. The approach reduces costs, simplifies operations, and lowers operational risks.
Building technology, compliance frameworks, and liquidity pipelines internally can be expensive and time-consuming. It also carries higher risk levels.
Management and Client Segmentation Tools
The offering includes a management dashboard for monitoring operations. The dashboard displays trading activity, client onboarding data, asset flows, and trade distribution breakdowns.
Institutions can segment clients and apply customized fee markups through the client management system. This enables personalized trading experiences and tiered engagement models.
The service aims to help wealth managers offer more tailored crypto portfolio management. Binance competitor Coinbase launched a similar crypto-as-a-service solution in June.
Public companies and large TradFi firms have increased their cryptocurrency investments. The Trump administration’s crypto-friendly policies have given Wall Street more confidence in the asset class.
Many banks and stock exchanges currently offer crypto exposure through stocks in crypto treasury companies and spot crypto ETFs. Binance’s service could provide a more direct way for clients to buy and sell cryptocurrencies.
