TLDR
- Franklin Templeton will launch its XRP ETF under the ticker EZRP on the CBOE on November 18.
- Bitwise will debut its own XRP ETF just two days later on November 20.
- Analysts believe Franklin Templeton’s reputation could help its XRP ETF perform strongly in the early stages.
- Despite the ETF launches, XRP’s price has remained stable, reflecting the market’s readiness for more institutional investment.
- The XRP market is expected to see an influx of institutional and speculative capital with the launch of these ETFs.
The XRP market is experiencing heightened interest as multiple firms prepare to launch exchange-traded funds (ETFs). Franklin Templeton will debut its XRP ETF on November 18, followed by Bitwise just two days later. Both funds are expected to draw investor attention, particularly as the market continues to absorb the effects of recent crypto developments.
Franklin Templeton’s XRP ETF Set for Launch on November 18
Franklin Templeton is launching its XRP ETF, under the ticker EZRP, on the CBOE on November 18. The fund is expected to attract investors due to Franklin Templeton’s established reputation in the investment sector. Analysts believe the fund could rival Canary Capital’s XRPC ETF, which set a record on its first day with $58 million in trading volume.
The move by Franklin Templeton reflects growing interest in XRP from traditional investment firms. The company recently submitted an updated S-1 registration, indicating it is speeding up its regulatory process.
“The launch of EZRP will likely be a strong competitor to existing ETFs due to the firm’s reputation and the growing popularity of XRP,” said one industry analyst.
🚨UPDATE: FRANKLIN TEMPLETON’S XRP ETF (EZRP) GOES LIVE TUESDAY 🚨
…and Bitwise is right behind it on November 20. 😳🔥
Franklin Templeton (@FTI_US) — a $1.5 TRILLION asset manager — is launching its $XRP ETF (EZRP) on the CBOE THIS TUESDAY.
Analysts are already saying EZRP… pic.twitter.com/tMV70zsTQT
— Diana (@InvestWithD) November 16, 2025
The XRP token’s price has remained relatively stable despite the anticipation surrounding the ETF launch. Many believe this stability signals the market’s readiness for a possible influx of institutional investment once EZRP begins trading.
“While the token hasn’t seen a significant surge, the entry of institutional players could trigger future gains,” noted an expert on crypto markets.
Experts Predict Rally for XRP Despite Losses
Bitwise, which successfully launched a Solana ETF last month, is entering the XRP space with its own fund. The company’s XRP ETF is scheduled to launch on November 20, just two days after Franklin Templeton’s debut. Analysts expect Bitwise’s market reputation will help attract institutional investors, particularly hedge funds and family offices.
Bitwise’s XRP ETF launch comes at a time when the market is becoming increasingly familiar with exchange-traded products based on cryptocurrencies. Investors well received Bitwise’s previous ETF launch in Solana, and the firm hopes to replicate this success with XRP. Many in the industry view Bitwise’s move as a strategic step to capitalize on growing interest in XRP.
The launch of Bitwise’s XRP ETF is likely to add to market competition, which is already seeing significant investor interest. Experts believe that this will add liquidity to the XRP market, especially as institutions begin to diversify their portfolios.
“The competition between ETFs will intensify, but it could lead to more institutional inflows into XRP,” said a market analyst.
XRP’s price has experienced some losses following the launch of Canary Capital’s XRPC ETF. However, analysts suggest this decline is not directly related to the ETF debut.
“XRP’s drop of 15% since the launch of XRPC is similar to what happened when Bitcoin ETFs were launched,” said EGRAG Crypto, a well-known crypto analyst.
While XRP’s price has been under pressure, many experts believe the token is poised for a rally.
“XRP often surprises the market when it faces doubt,” said Javon Marks, another crypto expert. “The major ETFs in play could provide the catalyst for another strong upside.”
Many believe that XRP’s resilience in the face of adversity will lead to a strong recovery once the market stabilizes.
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