TLDR
- Apple will cut its App Store commission in China from 30% to 25%, effective Sunday
- Small developers will see their rate drop from 15% to 12%
- The move follows talks with Chinese regulatory authorities
- Apple stock edged 0.3% higher in premarket trading Friday; it’s down 5.9% year-to-date
- Apple previously cut EU App Store fees to as low as 10% following regulatory pressure there in 2024
Apple is cutting the fees it charges app developers on its China App Store, lowering the standard commission from 30% to 25% starting Sunday.
Apple $AAPL is cutting App Store fees in China from 30% to 25%, and from 15% to 12% for smaller developers, according to Bloomberg. The change takes effect March 15. pic.twitter.com/T6xN7W9R3N
— Wall St Engine (@wallstengine) March 13, 2026
The move follows discussions with Chinese regulatory authorities and mirrors pressure Apple has faced in other markets over its commission structure — often called the “Apple Tax.”
For small developers enrolled in Apple’s Small Business Program, the rate drops from 15% to 12%. The same lower rate applies to the Mini Apps Partner Program and to auto-renewals of in-app subscriptions after the first year.
Apple said it is “committed to terms that remain fair and transparent to all developers, and to always offering competitive App Store rates to developers distributing apps in China that are no higher than overall rates in other markets.”
The company did not offer a breakdown of how much revenue this change would affect.
Apple stock was up 0.3% in premarket trading on Friday. The stock has dropped 5.9% so far in 2026, through Thursday’s close.
Regulatory Heat From Both Sides
This isn’t the first time Apple has bent on fees under pressure. In 2024, Apple cut its EU App Store commissions to as low as 10% after facing regulatory scrutiny under the EU’s Digital Markets Act.
China’s regulators had previously slowed Apple’s rollout of AI features in the country — features built in partnership with Alibaba — according to earlier reporting by the Financial Times.
Now Apple is navigating pressure from both Beijing and Washington. President Trump’s tariffs have ramped up the trade tensions between the US and China, squeezing Apple from both ends.
In response to the trade environment, Apple has been shifting iPhone production from China to India.
China Remains a Critical Market
China is one of Apple’s most important markets, and keeping access to it has required ongoing diplomatic navigation.
The fee cut gives Chinese app developers a better deal and signals some goodwill toward Chinese regulators, without Apple making any formal policy announcements beyond the rate change itself.
The standard 30% App Store commission has drawn criticism globally for years, with regulators and developers alike pushing back on what they see as excessive platform fees.
Sunday’s rate cut brings China’s fees in line with what Apple describes as a commitment to competitive pricing — no higher than what developers pay in other markets.
Apple has not commented on whether further changes to its China App Store terms are planned.
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