TLDR
- BNB is trading around $669-$670 with 1.3% gains in 24 hours, holding above key support levels
- Institutional interest is growing with Nano Labs planning to buy up to $1 billion in BNB tokens
- Technical analysis shows BNB broke above its 200-day moving average, indicating bullish momentum
- Key resistance levels are at $671.50 and $672.13, with support zones at $666.64 and $663.91
- The upcoming BNB token burn is expected to provide additional price support through supply reduction
Binance Coin is currently trading around $669-$670, showing a 1.3% gain over the past 24 hours. The price action reflects renewed confidence in the asset as it maintains its position above key support levels.

The cryptocurrency has demonstrated resilience above the $660 mark despite increased intraday volatility. Market data shows BNB moved between $657 and $664 in recent sessions, with buying interest emerging during brief dips.
Technical analysis reveals that BNB has broken above its 200-day Simple Moving Average, which analysts consider a strong bullish signal. The coin is now holding above previous resistance levels that have turned into support zones.
Key resistance levels are positioned at $671.50 and $672.13. A confirmed breakout above these price points could trigger a rally toward $680 or higher according to market observers.
On the downside, support zones are established at $666.64, $663.91, and $658.42. These levels have shown strength in defending against selling pressure during recent market sessions.
Institutional Interest Grows
Institutional activity has increased around BNB in recent weeks. Nano Labs, a Nasdaq-listed company, has announced plans to purchase up to $1 billion worth of BNB tokens, with an initial $50 million purchase already completed.
$BNB is one of the best looking charts out here.
➡️ BNB Chain fundamentals are hitting new highs.
➡️ Nano Labs is raising $500M+ to buy BNB
➡️ BNB spot ETF approval in 2025 is highly likely to happen.
➡️ Binance CEX dominance has reached 1-yr high.
And everything points out… pic.twitter.com/zIELzpmuvZ
— Cas Abbé (@cas_abbe) June 29, 2025
This move follows a broader trend of corporate accumulation similar to Bitcoin adoption strategies. The institutional interest represents a new phase of professional investment in the token.
YZi Labs, the family office of Binance founder Changpeng Zhao, is backing a new treasury company focused on BNB accumulation. This company aims to go public on a major US exchange, further highlighting institutional confidence.
The corporate accumulation pattern mirrors strategies used by companies that have stockpiled Bitcoin. This approach suggests long-term institutional commitment to the asset.
Technical Upgrades Support Price Action
The BNB Smart Chain’s Maxwell upgrade has contributed to current bullish sentiment. The upgrade opens possibilities for potential rallies toward new year-to-date highs.
Market participants are also anticipating the next BNB token burn event. Regular token burns reduce the circulating supply, which can provide short-term price support.

Technical indicators show gradual momentum building. The Relative Strength Index stands at 55.01, slightly above the neutral 50 mark and trending above its moving average at 53.38.
The MACD indicator displays a constructive setup with the MACD line positioned above the signal line. This configuration suggests building buying momentum, though values remain close to baseline levels.
Volume analysis reveals steady interest during key price movements. The 24-hour trading volume reached approximately $583 million, supporting BNB’s position as a top 5 cryptocurrency by market capitalization.
BNB maintains its market position with a live market cap exceeding $96 billion and a circulating supply of more than 140 million tokens.