TLDR
- Amdax launches AMBTS to secure 1% of Bitcoin supply via Euronext Amsterdam.
- Europe’s first Bitcoin treasury aims for 210K BTC, rivaling U.S. giants.
- AMBTS offers regulated, long-term Bitcoin reserves for institutional capital.
- Amsterdam rises as Bitcoin hub with Amdax’s bold treasury listing move.
- Amdax sets precedent: transparent Bitcoin treasury model for Europe’s future.
Amdax has unveiled a new venture aimed at redefining digital asset investment in Europe. The firm announced the Amsterdam Bitcoin Treasury Strategy (AMBTS), a dedicated Bitcoin treasury company. It plans to list AMBTS on Euronext Amsterdam to attract institutional capital into a long-term Bitcoin reserve.
The initiative sets a clear goal to accumulate 1% of Bitcoin’s total supply over time. AMBTS will pool capital from private sources, offering exposure to Bitcoin in a regulated environment. This marks a strategic shift in Europe’s digital asset landscape and highlights the city’s growing fintech credentials.
Amdax intends to use Amsterdam’s regulatory and financial infrastructure as a base for its treasury expansion. The launch positions the Dutch capital as a serious contender in hosting large-scale Bitcoin investment vehicles. The listing on a major European exchange will reinforce transparency and regulatory confidence for high-net-worth participants.
Bitcoin Demand Surges Amid Institutional Shift
The decision to launch AMBTS reflects the increasing accumulation of Bitcoin by institutional entities worldwide. Corporations, sovereign funds and public treasuries now control more than 10% of Bitcoin’s supply, signaling a broader recognition of Bitcoin as a strategic financial reserve.
Amdax’s strategy responds to this momentum by focusing not on short-term trading but on asset accumulation. The AMBTS model favors steady reserve building, mimicking gold-like behavior rather than volatile trading patterns. This distinguishes it from ETFs and other speculative instruments.
With Bitcoin rising 32% in 2025, market optimism continues to build. AMBTS is designed to serve this evolving demand while offering institutional-grade exposure within European frameworks. As capital flows into digital reserves, AMBTS aims to be a central player in the region.
AMBTS Targets 210,000 BTC for Long-Term Reserves
Amdax confirmed its long-term benchmark of holding 210,000 BTC, equivalent to 1% of total Bitcoin supply. This would place AMBTS among the largest known holders of the asset globally. Its position would rival U.S. firms like MicroStrategy and national treasuries in accumulation mode.
Unlike traditional funds, AMBTS aims to function as a Bitcoin reserve entity. It will build holdings over time, not trade for short-term gains, ensuring durability in its asset base. This treasury model treats Bitcoin as a monetary backbone rather than a speculative instrument.
The listing on Euronext Amsterdam will create visibility and credibility across financial institutions. It also gives Europe a foothold in the Bitcoin treasury race currently led by U.S. firms. AMBTS seeks to make the continent more competitive in crypto-backed asset infrastructure.
Regulated and Transparent Model Sets European Precedent
Amdax emphasized compliance, investor safeguards, and full transparency in AMBTS’s structure. This regulated approach is central to its strategy, reinforcing trust for traditional asset managers. It bridges the gap between decentralized digital assets and conventional finance.
AMBTS could signal a pivotal moment for European participation in the Bitcoin economy. The listing would establish a clear precedent for similar treasury-focused vehicles to emerge in other EU markets. If successful, the model may become a blueprint for Bitcoin integration into national finance systems.
Amdax moves ahead as digital assets gain mainstream validation. AMBTS sets a bold direction by merging long-term Bitcoin accumulation with public-market access. This strategy aligns Europe’s capital markets with the next phase of Bitcoin’s institutional adoption.
