BitClave ICO Token Sale Review
Key Details of the BitClave ICO
- Start Date – November 28, 2017
- End Date – December 8th, 2017
- Token Symbol – CAT
- Soft Cap – $25,547,000
- Hard Cap – $1,000,000,000
- Total tokens – 2,000,000,000
- Exchange Rate – around $.07/token (most recent)
- Accepted Cryptocurrencies – BTC, ETH, LTC and QTUM
- Pre-Sale – ~$22,000,000 Raised in Pre-Sale
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Medium: 780 followers
What is BitClave?
BitClave is offering an open search marketplace that aims to keep ad prices fair. BitClave wants to bring value back to businesses and customers by eliminating the use of intermediaries. “Intermediaries” refers to the multiple advertising networks such as Adwords that keep consumers and marketers separate.
In the proposed BitClave ad marketplace, businesses would be able to directly find their target audience and offer them their products and services. For example, if you run a bicycle repair shop, you’ll be able to find anyone who owns a bike and directly send them your offerings.
In order to get people to use this system, BitClave proposes a form of incentivized search. However, this would be different from your typical ad-revenue sharing searches such as Bing Rewards. BitClave aims to create a system where a proposed ad would only appear to people who have a stated interest in it. This allows companies to streamline their advertising as they would be eliminating a huge chunk of wasted ad spend, and gives them the opportunity to bring more value to the offer in the form of discounts, samples, and trial offers. To sweeten up the deal, the use of discounts, samples, and trial offers is proven to receive a higher response.
The BitClave ecosystem would grant consumers full control over their own data and choose whether they want to reveal their personal information to retailers. This cycles back to retailers, who would be able to use the information provided to respond with targeted promotions.
When it comes to ICOs trying to steal fire from the Gods, BitClave is one of the more notable. BitClave’s competition includes the likes of Google, Facebook, Baidu, and essentially anyone in the search engine or advertising industry.
The true metric of success for the BitClave project is how quickly they can expand and encourage adoption, while also attracting significant clients on the business advertising side. Not only are they tasked with attempting to onboard billions of users, they are also competing against some of the most high-tech innovative companies in the world.
The advertising industry is worth about $550 billion dollars and is largely run by intermediaries such as Facebook and Google. While the current advertising industry is still relatively effective, there are multiple inefficiencies and weaknesses BitClave is trying to exploit. The first is the about of value that slips through the cracks thanks to bot traffic (estimated that 50% of all traffic is generated by bots) and poorly targeted ads. The second is the lack of freedom for users to control their data, which gets used up by search engines.
BitClave was founded in 2016 operates out of the home of Google’s main campus in Mountain View, California (talk about poking the bear). This means that BitClave has the opportunity to recruit all sorts of high level search technology talent.
BitClave’s CEO is Alex Bessonov, who has experience working with numerous startup accelerators as well working as a software engineer with Microsoft, eBay, and Informatica.
BitClave’s CTO is Patrick Tague, and he has experience in mobile, embedded, and wireless security.
The timelines is as follows:
- BitClave is attempting to solve a huge inefficiency in a massive market. Even .5% of the 550 billion ad marketplace is $2.75 billion.
- It has the underdog recruitment edge in the booming cryptocurrency world.
- The team has already raised $16,532,341 in presale.
- The soft cap seems very doable for a project and team of this magnitude.
- BitClave’s competition is nothing to balk at. If there’s anything that can unite the likes of Google and Facebook, it’s the protection of their revenue.
- BitClave has got an enormous task of rapidly onboarding a ton of people on both ends (consumer and business).
The BitClave ICO has already attracted a significant amount of attention. If you’re interested, it’s recommended you do your due diligence and check out their whitepaper as it is actually one of the few white papers that provides an incredibly in-depth and thorough description of everything the company aims to accomplish in the foreseeable future.
One major concern is how the competition will respond if (and it’s a big if) BitClave is able to pose even the smallest threat. Not only do the likes of Facebook and Google have the resources to build their own blockchain solution, they also have deep enough pockets to acquire BitClave in the future.
Whether you choose to invest or not, this will be an interesting story to follow in the following months.
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ABOUT THE AUTHOR
Alex is the Editor-in-Chief of CoinCentral. Alex also advises blockchain startups, enterprise organizations, and ICOs on content strategy, marketing, and business development. He also regrets not buying more Bitcoin back in 2012, just like you.