TLDR
- Amazon has called for AI models to be released only after rigorous testing and strong safeguards
- The company said it does not see safety and progress as opposing forces
- Amazon stopped short of endorsing a broad slowdown in AI development
- AMZN stock is up 2.13% and carries a consensus Strong Buy rating from 40 Wall Street analysts
- The average analyst price target of $334.70 implies 33% upside from current levels
Amazon has entered the AI safety debate, saying models should only be released when they are “ready and safe to use.”
Amazon said artificial intelligence models should be released only after rigorous testing, weighing in on the debate about the pace of AI development after top labs called for a slowdown following safety lapses https://t.co/Kb7PZTZj9c
— Bloomberg (@business) September 18, 2026
The statement came via spokesperson Tom Parnell in response to a Reuters inquiry, following calls from top AI labs for a slowdown in development after recent safety lapses.
“We don’t see it as a choice between progress and safety,” Parnell said. “There are risks if that doesn’t happen collectively.”
AMZN stock was up 2.13% at the time of the report.
Amazon stopped short of backing a broad industry slowdown. Instead, the company pushed for a more measured approach that puts public safety first, while continuing to develop AI at pace.
The company also said the industry should work alongside governments to build the right protections and guardrails.
Amazon’s AI Spending and Infrastructure
Amazon is one of the biggest players in AI infrastructure. Its AWS unit sells computing power and infrastructure management tools across the industry, and the company is actively building out data centers to meet growing demand.
Amazon has committed to $220 billion in capital expenditures this year, with the bulk of that directed toward AI.
The company also develops its own large language models, primarily through AWS, and powers its Alexa voice assistant with AI technology.
Its models are not currently seen as direct rivals to the most powerful tools from OpenAI, Anthropic, or leading Chinese AI companies.
Amazon’s Investment in the AI Ecosystem
Amazon is both a partner and investor in some of the top AI labs, including OpenAI and Anthropic. Anthropic executives have been among those calling for a slower, more careful pace of frontier AI development.
That puts Amazon in an interesting spot: invested in companies urging caution, while running its own aggressive AI buildout.
The company’s position appears to be that speed and safety are not mutually exclusive, provided testing and safeguards are in place before launch.
“AI is already delivering real value to customers, so getting this right matters,” Parnell added.
On the analyst front, AMZN holds a consensus Strong Buy rating based on 39 Buy and one Hold recommendation issued over the past three months, from a pool of 40 Wall Street analysts.
The average price target sits at $334.70, suggesting 33% upside from current levels.
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