TLDR
- Greenlane raises $110 million to incorporate BERA tokens into its treasury.
- Polychain Capital spearheads a $110 million PIPE deal with Greenlane.
- Greenlane’s treasury will use BERA tokens as its primary reserve asset.
- Berachain’s launch in 2025 brings new opportunities for Greenlane’s growth.
Polychain Capital is leading a $110 million private investment in public equity (PIPE) deal to support Greenlane Holdings’ (GNLN) initiative to build a crypto treasury using BERA, the native token of the Berachain ecosystem. The deal is backed by several prominent investors, including Blockchain.com, Kraken, and CitizenX. The goal is for BERA to become Greenlane’s primary treasury reserve asset, marking a major step in the company’s integration with the blockchain industry.
Greenlane’s New Strategy with BERA Token
Greenlane Holdings, a Nasdaq-listed company, has announced plans to raise $50 million in cash and $60 million in BERA tokens through the sale of Class A shares and warrants. The move is part of the company’s broader strategy to utilize BERA as its treasury reserve asset. This strategy will also be managed under a new initiative called BeraStrategy, which is designed to oversee Greenlane’s cryptocurrency holdings and investments.
Ben Isenberg, who will serve as the Chief Investment Officer of BeraStrategy, is tasked with leading the direction of Greenlane’s crypto investments. Bruce Linton, the former CEO of Canopy Growth, will join the team as chairman. The partnership with Polychain Capital and other investors aims to provide Greenlane with financial flexibility and exposure to the growing blockchain space.
Polychain Capital and Its Role
Polychain Capital, a well-known venture firm in the cryptocurrency sector, is spearheading the $110 million investment deal. The firm’s involvement underscores the growing interest in blockchain technologies and their potential for traditional markets. Polychain’s support highlights the increasing crossover between established financial markets and the emerging cryptocurrency ecosystem.
The deal marks a new chapter for Greenlane Holdings as it integrates with the blockchain world. Polychain Capital’s lead role in the investment reflects its commitment to supporting the development of innovative blockchain projects like Berachain. As a major investor, Polychain Capital is also likely to have a significant influence on the direction of Greenlane’s treasury strategy and use of BERA tokens.
Berachain: A New Blockchain Ecosystem
Berachain, the blockchain ecosystem behind the BERA token, was launched in February 2025. The platform is an EVM-compliant Layer-1 blockchain that operates on a Proof-of-Liquidity consensus mechanism. This new consensus model aims to offer improved efficiency and scalability compared to traditional blockchain protocols.
The Berachain ecosystem is designed to support a wide range of decentralized applications (dApps) and services, creating an infrastructure for the future of Web3. With the backing of Greenlane Holdings and other investors, Berachain is positioning itself as a strong player in the blockchain space.
Impact on Greenlane Holdings
For Greenlane Holdings, this investment and strategic shift into blockchain are expected to reshape its financial and operational future. The company plans to use BERA tokens as its primary treasury asset, which could offer benefits like diversification and potentially higher returns in a rapidly growing crypto market.
Greenlane’s move into the cryptocurrency space comes at a time when blockchain adoption is accelerating across industries. The company’s engagement with Polychain Capital, Blockchain.com, and others will likely help boost its credibility within the sector. With leaders like Ben Isenberg and Bruce Linton involved in the project, the company is positioning itself to take full advantage of the evolving digital asset landscape.
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