TLDR
- Strategy will resume Bitcoin purchases after STRC returns to its $100 par value.
- CEO Phong Le personally purchased $1 million worth of STRC shares.
- The company plans to rebuild cash reserves and support preferred stock dividends.
- Strategy sold 32 BTC for about $2.5 million to test internal systems.
- The company aims to raise over $80 billion through debt and equity instruments.
- Strategy continues working toward its long-term target of holding one million Bitcoin.
Strategy CEO Phong Le said Bitcoin purchases will resume after STRC returns to its $100 par value. He outlined a capital plan that prioritizes restoring market confidence before expanding the company’s Bitcoin holdings. The announcement links preferred stock stability with Strategy’s next phase of treasury growth.
Strategy prioritizes preferred stock recovery
Phong Le said the company will restore cash reserves before restarting large Bitcoin acquisitions. He linked that objective to STRC returning to its intended trading level. The approach aims to strengthen confidence in the company’s financing structure.
Le also disclosed a personal purchase worth $1 million of the preferred shares. The investment supports management’s confidence that STRC can recover toward par value. Company executives presented the purchase as a demonstration of commitment rather than a strategic shift.
JUST IN: Strategy $MSTR CEO Phong Le just said, "Our plan is to get $STRC back to par and restart #Bitcoin accumulation. We will continue to increase our USD reserve as it's very accretive to our BPS."
"Having 2-3 years of dividends in our USD reserve is a big part of our… pic.twitter.com/sDfNHbwSkg
— BitcoinTreasuries.NET (@BTCtreasuries) July 15, 2026
Strategy recently sold 32 Bitcoin for about $2.5 million after holding its position for years. Le said the transaction tested internal procedures instead of funding daily operations. The company stated STRC stability remains the immediate financial priority before expanding Bitcoin exposure.
Capital strategy focuses on liquidity
The preferred security STRC currently offers an annualized dividend of about 11.5 percent. However, the shares have traded below their $100 par value in recent months. Management attributed that performance to reduced cash reserves and limited trading liquidity.
The company plans to rebuild dollar reserves through broader financing activities and retained liquidity. Management said stronger reserves should support STRC dividend obligations more consistently. That approach also reduces immediate pressure to liquidate Bitcoin for operating needs.
Strategy intends to raise more than $80 billion through debt and equity financing over time. The company said those proceeds would support additional Bitcoin purchases and strengthen balance sheet flexibility. Management maintained that restoring STRC to par remains necessary before accelerating those plans.
Bitcoin expansion remains long-term objective
Strategy remains the largest publicly traded corporate Bitcoin holder with roughly 843,000 to 845,000 coins. Management said STRC recovery will create stronger conditions for future capital raising efforts. The company continues pursuing its longer-term objective of holding one million Bitcoin.
The proposed funding plan also supports dividend commitments and general corporate obligations. Company executives said healthier reserves would reinforce STRC while preserving existing Bitcoin holdings. That structure seeks to separate routine financial requirements from treasury management decisions.
Le said the earlier Bitcoin sale verified operational systems instead of reflecting financial stress. The company reiterated that Bitcoin buying will resume after STRC reaches its $100 par value. Strategy ended the update by reaffirming its capital plan and long-term Bitcoin accumulation strategy.
